Get to Know Me
Women Conquer Business is a digital marketing operations consultancy that helps entrepreneurs and small businesses slay technology overwhelm, streamline processes, and amplify their impact. I use my project design superpowers to dramatically transform your marketing strategy and operations from a huge headache into a business-building asset.
Think of me as a patient and empathetic tech translator who geeks out on helping you find and use the right systems to bring your most audacious goals within easy reach.
Who is Jen McFarland?
I’m an MPA with more than 25 years of training, teaching, and executive experience in leadership, project management, and digital marketing.
In a previous life, I led large-scale public sector projects for the City of Portland, affecting more than 50,000 businesses and handling millions of dollars.
But today, I pour my heart and soul into Women Conquer Business. I am 100% THAT tech nerd who just plain loves helping people solve their hairiest software and operations problems. I also host the Women Conquer Business podcast, which provides actionable strategies and real-world advice from super-smart subject matter experts and entrepreneurs to help you grow, run smoothly, and use things like content marketing and marketing data to sustain your business.
In summary: I am an uber-nerd who loves dad jokes, building seamless systems, and helping leaders find more joy in their work. I am approachable, I am a goofball, and I swear on my right eyeball that I will NEVER get judgy or sanctimonious on you. No matter how “simple” your issue may be, or how long you’ve struggled to conquer it.
How Does This Work?
I see myself as a teacher, leader, and visionary for the women’s business community. Which means I’ve made it my business to help entrepreneurs simplify their marketing efforts! I do this through:
- A deep exploration of each business challenge, e.g., how’s your marketing automation?
- A collaborative discussion of best-fit technologies and systems to streamline your marketing operations management
- Creation of a customized plan for implementation
- Coaching and mentoring to keep the entrepreneur informed about and involved in new processes
- Help formulating goals and tracking metrics
- Compassionate ongoing support as needed!
Although I will leverage my extensive knowledge of marketing software, systems, and processes to support you, I’ll NEVER insist, dictate, or enforce. I see every client engagement as an exercise in co-creation. Seriously. You are the business owner, and I want to teach you how to amplify your work in the best and easiest way possible.
Why Should I Trust You, Jen?
Because my only agenda is to set you up with a seamless back-end marketing organization so you can market your business more efficiently and effectively.
Because I can see 15 steps ahead, a superpower that allows me to design truly elegant operations systems.
Because I am honest to a fault. I won’t B.S. you. It’s just not in my nature.
Because everything I do is bespoke. I will never give you cookie-cutter advice.
Because I love nothing more than untangling tech knots so my clients can dream bigger and do more.
Because I’m funny and patient and kind.
Because I’m a solution-builder who focuses on WHAT WORKS.
Professional & Local Organizations
If you’re like me, you’re curious how I stay current with best practices. Here are a few of the industry professional organizations I belong to:
I am also an avid supporter of local Portland small businesses. Here are a few of the local small business organizations where I am a member: