Everyone Keeps Talking about Digital Transformation
This one of the topics that are super hot right now. I talked about it a couple of weeks ago and now I’m talking about it again today is digital transformation. So what digital transformation is, is taking an aspect or maybe even all of your business and moving those processes online. Or, it could also mean you have things that are online, but it’s not super effective.
So you’re looking to transform whatever your online processes or procedures are. These don’t even have to be outwardly facing products, but it could even be something in your back end that is just not going well and then you’re transforming it into something much more efficient. So this is coming up a lot because of COVID-19, and now a lot of businesses are looking at all of their processes and procedures — which just makes my heart sing — and trying to find a new, more efficient way.
How Is Your Business Adapting to the Contact-Free Economy?
It also means that businesses are pivoting to adapt to this contact-free economy that we are working with, and will likely be continuing to work with for a long time. I think some of these changes and shifts that we’re seeing are actually permanent in terms of some of the e-commerce or remote working, and remote meetings.
Some of these things are going to be holding on for a long time, possibly forever. So, with all of that going on and all of these businesses that are scrambling and pivoting and trying to adjust to the shifting economy, one of the things that maybe doesn’t get talked about enough actually is the how.
Agile: “The How” of Pivoting Your Business Faster
How do you do that? How do you go through, what could be some sweeping changes to your business? And this week on the Women Conquer Business Podcast, we talked to an expert who knows all about digital transformation. And she talks through the how. So one of the ways that you can really effectively shift your business and make changes on a dime quickly and adapt and change to everything that’s going on in the environment is to use something called the agile methodology.
Now, a lot of people think of agile as just being a software development way of doing business. And that is where it started, but now businesses are using it more and more as a way to just move through work quickly. It’s a beautiful thing because as my guest Rose Desauguste tells us on the show, Agile is an iterative, fast-moving process that gets your whole team involved around a goal and then helps you take that goal all the way to the finish line.
Agile is an iterative, fast-moving process that gets your whole team involved around a goal and then helps you take that goal all the way to the finish line.
So I really want to encourage you to listen to this week’s show because it really walks businesses through the process for implementing things like agile and having scrum meetings, which are just really good touch-base meetings with your team.
Lean & Lean Marketing Also Pivot You Quicker
And then lean and lean marketing, which I wasn’t really familiar with lean marketing until Rose started talking about it. And I mean, it’s really exciting. It’s a really cool way to adapt and shift your marketing given all of the unknowns that we’re dealing with right now in the market.
Because again, you know, like Agile, it’s a way to shift and change with an ever-changing market. So I really want to encourage you to delve into “the how” you are going to be doing these digital transformations. I really want to encourage businesses to adopt something like an Agile methodology that allows you to make changes quickly and adapt what you’re doing to what is going on in the market.
Take What the Market Is Giving You
You really have to be taking what the market is giving you, working through these problems quickly, being willing to fail fast and, and again, shift on a dime. And Agile is one of the ways to do it. Rose does a phenomenal job of walking us all through the process for people who maybe haven’t even been exposed to Agile at all or maybe haven’t even heard of it, and then just helping people really get a sense of what it is their business needs to do, how they need to do it.
So I really want to encourage you to listen to this week’s show and I will include a link so that you can totally get to it and find it. I think that for businesses of any size, whether you are a solopreneur, a small, medium, or large scale business, this totally applies to all of you.
Thank You Rose Désauguste
I also want to give a really special shout out to my colleague Rose Desauguste who I have so much gratitude for her coming on. She talked to me from New York city in her apartment. She has rarely, like never leaving her apartment, obviously because of COVID-19. And then she took time out of her day of trying to figure out how to get groceries and all different kinds of things to help the business community and appear on the show. And I am eternally grateful to her and I wish her so much health and love and success because I just think that she is so knowledgeable is such a giving and caring person.
So big shout out to Rose Desauguste.
And please give it a listen if you or your business are looking to make some changes right now, as a result of these unprecedented times. So thank you.
Have a great day and I will talk to you soon.
Hi! I’m Jen! I have over 25 years of training, teaching, and executive experience in leadership, strategic project planning, and digital marketing. Today, I am the founder of Women Conquer Business, a boutique consulting firm dedicated to helping women, people of color, and the LGBTQ+ community build sustainable businesses. I’m a frequent guest speaker and trainer. Get access to my free business growth accelerator and hang out with me on my weekly women in business podcast, Women Conquer Business.