All Business Marketing Strategy Leadership Podcast Project Management
Guest post written by Rachel Gonzalez, Senior Marketing Specialist at Ordway, a billing and revenue platform. Jen McFarland and WCB are not affiliated with Ordway. There’s no question that finance is a critical piece of your business. You need to get paid for the products and/or services you provide, and you need ways to charge …
Did you know that there are almost 30 million small businesses in the US? Or that they employ 47.8 percent of American workers? In other words, small businesses have a significant impact on the economy through innovation and job creation. If you’re a small business owner, you likely have A LOT on your plate every day. You may …
Did you know that marketers who proactively plan their projects are 356% more likely to report success? Now, there are a lot of cogs and gears that go into creating a well-oiled marketing plan. There are budgets, digital marketing tactics, goals and objectives, a SWOT analysis, and many more. Creating a proper marketing plan is crucial to the growth …
As a business owner, you must get comfortable with uncertainty. That means understanding and recognizing its presence without becoming paralyzed or fear-possessed. Easier said than done, right? Especially since March 2020. If the COVID-19 pandemic didn’t create an environment for small business testing, I don’t know what will. Yet, we’ve all gotten to this point, …
What if I told you you could cut down on the time it takes to finish your marketing processes AND still get the same ROI? That’s one of the benefits of marketing automation, which makes the mundane manageable. Have you ever thought, “I’m so tired of copying and pasting the same things over and over?” …
As a business owner, you must get comfortable with uncertainty. That means understanding and recognizing its presence without becoming paralyzed or fear-possessed. Easier said than done, right? Especially after last year. If 2020 wasn’t the year of external environments testing the limits of business, then I don’t know what is. Yet, we’ve all gotten to this point, …
Business owners and entrepreneurs are searching for a key takeaway from 2020. If there’s anything we can learn from this veritable “mess” of a year, it’s the following: Uncertainty is here to stay. This reality might not feel incredibly comforting. But it holds the power to revolutionize how you do business. By internalizing this fact, you’ll join …
We’re still in the thick of the coronavirus pandemic and only beginning to understand its long-term implications. The virus’s physical effects surround us. From social distancing to face masks. Processing the full economic, business, and social consequences will take time. Of course, we also live in the age of big data. Information gets analyzed and disseminated in the blink of …
The novel coronavirus outbreak (COVID-19) first came to light on December 31, 2019. As we near the one-year anniversary of its appearance, we can all agree on one thing. The pandemic has radically changed how we do business. Organizations continue to realize the “status quo” isn’t good enough. They’re looking for ways to survive and thrive. For many companies, digital transformation strategies …
Are you looking to stay ahead of the competition? Are you tired of feeling like your business isn’t stacking up with other companies? If you’re looking for a path to take your business to the next level, it might be time for a digital transformation. This isn’t a trend. Digital is here to stay and …
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