Importance of SWOT Analysis in Your Marketing Plan

Importance of SWOT Analysis in Your Marketing Plan

Did you know that marketers who proactively plan their projects are 356% more likely to report success? Now, there are a lot of cogs and gears that go into creating a well-oiled marketing plan. There are budgets, digital marketing tactics, goals and objectives, a SWOT analysis, and many more.  Creating a proper marketing plan is crucial to the growth …

Learn MoreImportance of SWOT Analysis in Your Marketing Plan

Streamline Your Business Using Marketing Automation

Learn How Marketing Automation Streamlines Your Business

What if I told you you could cut down on the time it takes to finish your marketing processes AND still get the same ROI? That’s one of the benefits of marketing automation, which makes the mundane manageable. Have you ever thought, “I’m so tired of copying and pasting the same things over and over?” …

Learn MoreLearn How Marketing Automation Streamlines Your Business

How COVID-19 Has Affected Digital Transformation 1

How COVID-19 Has Affected Digital Transformation

We’re still in the thick of the coronavirus pandemic and only beginning to understand its long-term implications. The virus’s physical effects surround us. From social distancing to face masks. Processing the full economic, business, and social consequences will take time.  Of course, we also live in the age of big data. Information gets analyzed and disseminated in the blink of …

Learn MoreHow COVID-19 Has Affected Digital Transformation

Keys to a Successful Digital Transformation

Keys to a Successful Digital Transformation: It’s Not All About Technology

The novel coronavirus outbreak (COVID-19) first came to light on December 31, 2019. As we near the one-year anniversary of its appearance, we can all agree on one thing. The pandemic has radically changed how we do business. Organizations continue to realize the “status quo” isn’t good enough. They’re looking for ways to survive and thrive. For many companies, digital transformation strategies …

Learn MoreKeys to a Successful Digital Transformation: It’s Not All About Technology

What Is Digital Transformation?

What Is Digital Transformation? A Holistic Approach

Are you looking to stay ahead of the competition? Are you tired of feeling like your business isn’t stacking up with other companies? If you’re looking for a path to take your business to the next level, it might be time for a digital transformation.  This isn’t a trend. Digital is here to stay and …

Learn MoreWhat Is Digital Transformation? A Holistic Approach

Your Customers Are Human (And So Are You)

Don’t Forget: Your Customers Are Human (And So Are You)

Have you ever noticed how difficult it can be sometimes to be a human? Or at the very least show your humanity? Being the founder of a business requires constant positioning and navigating unknown terrain. It’s much different than being a manager or leader within a large, established organization. For me, it’s not so much …

Learn MoreDon’t Forget: Your Customers Are Human (And So Are You)

Podcast Follow-up: MailChimp

This week’s podcast, MailChimp follow-up

On this week’s Women Conquer Business podcast I talked about the nasty break-up between MailChimp and Shopify and how all small businesses can become more resilient to these types of changes to their digital marketing landscape. Since recording the episode we learned more about what’s going on with MailChimp. As always, the Terms of Service …

Learn MoreThis week’s podcast, MailChimp follow-up

Real Talk: Jen McFarland & Kronda Adair

Jen McFarland & Kronda Adair – Real Business Talk (Sales, Marketing, Tech & Content)

Tech, marketing, content, podcasts. All of the things! The follow-up to our great podcast interview, Creating Marketing Systems to Grow Your Business. Jen McFarland, MPA( Founder, Women Conquer Business )In addition to solving hairy marketing operations problems, I host one of the best business podcasts for women, the Women Conquer Business podcast, which provides actionable …

Learn MoreJen McFarland & Kronda Adair – Real Business Talk (Sales, Marketing, Tech & Content)



Stay up-to-date with all things marketing.

Get the Growth Gazette

Join our mailing list to receive business and marketing resources tailored to your business' needs.