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Marketing Strategy

Women Conquer Business Marketing Strategy articles, videos, and podcasts.

Jen McFarland's Appearance on Heart and Hustle Podcast

Heart & Hustle with Jen McFarland

December 26, 2020January 4, 2019 by Jen McFarland, MPA

I had SO MUCH FUN appearing on this show. There’s something so cool about sharing your message with new people. If …

LEARN MOREHeart & Hustle with Jen McFarland

Categories Marketing Strategy Tags Blog
Business Growth Tools

Digital Marketing: Everything You Need to Get Started

December 26, 2020December 29, 2018 by Jen McFarland, MPA

Welcome to Jen’s Picks My favorite digital marketing products, services, and resources to help a business build a foundation with …

LEARN MOREDigital Marketing: Everything You Need to Get Started

Categories Marketing Strategy Tags Blog, Elizabeth Case, Growth Hacks, Jen's Picks, Marketing, Technical Assistance
How to Get Down and Dirty with Data

Ready for Explosive Growth? Get Comfortable with Data

December 26, 2020October 23, 2018 by Jen McFarland, MPA

Data is a word that’s daunting to many business owners. It’s much more fun to trust inspirational quotes and the …

LEARN MOREReady for Explosive Growth? Get Comfortable with Data

Categories Marketing Strategy Tags Blog
Is Your Growth Hacking Working

How To Know if Your Growth Hacking is Working

December 17, 2020July 17, 2018 by Jen McFarland, MPA

If you are going to become an expert in Growth Hacking, there are four components you need to master. 1. …

LEARN MOREHow To Know if Your Growth Hacking is Working

Categories Marketing Strategy Tags Blog, Growth Hacking, Growth Hacks
Focus on Customers Not Your Funnel

Focus on Customers, Not Just Your Funnel

December 17, 2020July 9, 2018 by Jen McFarland, MPA

You remember it. I know you do. The big dress, the beautiful hair, the hopeless romanticism — high school prom. …

LEARN MOREFocus on Customers, Not Just Your Funnel

Categories Marketing Strategy Tags Blog, Customer Retention, Customer Service, Growth Hacks, Marketing, Sales Funnel
How Email Automation Nurtures a Healthy Sales Pipeline

This is How Email Automation Nurtures a Healthy Sales Pipeline

December 26, 2020June 6, 2018 by Elizabeth Case

Why you should take advantage of email automation On any given day as a small business owner you have to …

LEARN MOREThis is How Email Automation Nurtures a Healthy Sales Pipeline

Categories Marketing Strategy Tags Blog, Elizabeth Case, Email, Entrepreneurs, Marketing, Productivity, Sales Funnel, Time Management, Website

Why You Need To Be A Tech Leader Even If You’re Not Technical

December 26, 2020April 4, 2018 by Jen McFarland, MPA

When I say you’re a tech leader, I can practically hear the chills running down your spine. Yep, you’ve heard …

LEARN MOREWhy You Need To Be A Tech Leader Even If You’re Not Technical

Categories Marketing Strategy Tags Blog, Goals, Technical Assistance

This is the Most Critical Website Update

December 20, 2020March 29, 2018 by Jen McFarland, MPA

Website not working for your business? Tired of broken links and inefficiencies? Did you get some important customer feedback? Regardless …

LEARN MOREThis is the Most Critical Website Update

Categories Marketing Strategy Tags Blog, Goals, Technical Assistance

How To Look At Your Website Like Your Ideal Customer

December 26, 2020February 8, 2018 by Jen McFarland, MPA

Let’s be honest.  It’s easy to fall in love with your website when it’s YOUR website. You put a lot …

LEARN MOREHow To Look At Your Website Like Your Ideal Customer

Categories Marketing Strategy Tags Blog, Customer Retention, Customer Service, Technical Assistance, Website
What No One Tells You About Website Ownership

What No One Tells You About Website Ownership

December 26, 2020January 4, 2018 by Jen McFarland, MPA

Your website is the cornerstone of your business. Looking at website ownership ensures you’re protecting your investment.  As a small …

LEARN MOREWhat No One Tells You About Website Ownership

Categories Marketing Strategy Tags Blog, Project Management, Projects, Technical Assistance, Web Developer, Website
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