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💙 Fave Tools & Tech

Jen McFarland
I LOVE apps. 

Updated: February 28, 2025

I love apps. I tested and helped develop apps at the corporate level. I guess I've never stopped testing (and buying!) cool stuff. Now you get to explore my fave tools and tech.

FYI: this page includes affiliate links. If you click and purchase, I may receive a small commission at no extra cost to you. I only recommend tools I've used and love. I've noted affiliate links with an asterisk (*). Read our disclaimers.

✨ Fave Apps

My Tech Stack

📬 Email Marketing

MailerLite* is what would happen if Kit and MailChimp had a baby (only cheaper and easier to use).

Our organization outgrew MailerLite. We stretched it as far as we could, and after testing several options, we landed on Bento. Not gonna lie. Bento isn't for everyone — but if you run a SaaS company, e-commerce, or service business AND you're a data lover with a techie side, it could be for you. Here's what we love: deep integrations with WordPress, several vital business apps, that it includes chat, a CRM (in dev), and heavily prioritizes deliverability. But most of all... the price is great for off the hook functionality.

✅ Task Management

We manage tasks using Project.co, which is also how we manage all of our own work as well as client deliverables.

🏫 Courses & Community

If you're a soloprenuer, you can't go wrong with Podia*, which is also one of the more affordable course platforms on the market.

We tried several platforms: Podia, LearnWorlds, Teachable, MemberVault, HeartBeat ... and we're migrating to WordPress.

Look, Circle, Kajabi, and the platforms we've tried absolutely work, but we hit too many limits. Or, in the case of LearnWorlds, the platform itself evolved and it became clear we're not its ideal client (they're chasing the corporate training market). In short, we learned we could reduce costs while maximizing flexibility and functionality by using WordPress (stack includes: Elementor, LearnDash, BuddyBoss, SureCart, SureMembers, Gamipress, and SureTriggers).

🎧 Podcasting

Hosting

I 💯 recommend Captivate* ⭐⭐⭐⭐⭐ Customer service

Editing

Mics

🎥 Videos

💎 Social Media Scheduling

We've used a lot of different social media scheduling tools. If you're a small business owner interested in analytics (AKA results) and you're not an influencer, podcaster, or content creator, you absolutely CANNOT go wrong with Metricool*. I love it so hard I wrote a review about it (below). We've used it since mid-2024 and the price, results, and tracking help us see things like never before.

Metricool Review 2024: Best Social Media Planner Tool?
Discover how Metricool’s multi-functional capabilities can elevate your social media, advertising, and web analytics to new heights.
Women Conquer BusinessJen McFarland

Lately.ai uses artificial intelligence to help you not only write and post content, it's a dream for content creators (podcasters, YouTubers, etc.) who want to share clips of their work. Lately.ai will edit and generate video or audio clips to accompany your posts. 🤯🤯 CoFounder Kate Bradley Chernis shared startup and writing secrets on the Women Conquer Business podcast.

Kate Bradley Chernis: Defying the Odds & Raising Millions
From DJ to Wal-Mart to raising millions to fund her startup, Lately.ai, you don’t want to miss this interview with Kate.
Women Conquer BusinessJen McFarland

Kate Bradley Chernis, CoFounder of Lately.ai, on the Women Conquer Business podcast.

MissingLettr: I LOVE the Curate feature, which allows other creators to share my content with their audience. I interviewed the founder, Benjamin Dell, on my podcast.

Launch Great Business Ideas In 6 Weeks or Less
Fabulous insights from Benjamin Dell, Founder, MissingLettr. How to launch ideas quickly, and promote your blog posts.
Women Conquer BusinessJen McFarland

Benjamin Dell, Founder of MissingLettr, on the Women Conquer Business podcast.

🌐 Web Tools

Platforms

Plugins, Hosting & Security

Shopping Carts:

Search Engine Optimization:
RankMath, its free version, is full-featured and easy for the layperson to understand

Hosting:
Siteground* I've used Siteground for years. Wordpress.org recommends Siteground

Security:
If you're on WordPress, you need some form of security. Sucuri is a great platform and service I've used in the past (and with clients). Most small businesses only need firewall protection. If you've been hacked, or want heightened protection get the website security plan

🗄️ Ultimate Space-Saving Desk Setup

ultimate space-saving desk setup
The "before picture" was too terrifying to share (for reals!) Here's my current desk setup. 

If you're curious about the space-saving desk setup I'm currently using, I've included it below.

Why? Because I suspect many of you don't have my patience — nay, stubbornness, curiosity, and budget — to try numerous configurations for three years. I know, I know...

Here's what I'm working with:

I wanted space to work at my desk WITHOUT giving up access to my whiteboard, closet, or office windows.

Here's how I did it: