You're not failing. You're under-supported.
If you've bought the courses, tried the templates, and followed the "just post more" advice but you're still stuck juggling overwhelm, inconsistent leads, and burnout... you're in the right place.
I'm Jen McFarland, featured in the international documentary Click the Link Below for honest, no-BS marketing expertise. With 25+ years of marketing experience, I've built a membership community and coaching practice specifically for women solopreneurs navigating real life (not perfect conditions).
Here's how I can support you:
Strategic Marketing Membership
For women solopreneurs done with doing marketing alone
Get strategic guidance, peer support from women who actually get it, and frameworks built for real life. Monthly live sessions, on-demand training, and a community that respects your complexity.
Best for: Solopreneurs who need consistent support, not another course to collect dust.
Helps Me Think Big Picture
The WCB Membership has helped me think big picture for my marketing, with the confidence that I am following an actual strategy and not just spinning my wheels. The techniques I've learned from Jen have saved me precious time and grown my audience. As a solopreneur, it can be easy to lose perspective on my efforts. Jen and the other amazing members help me keep it real and keep it going. An important part of my work week!— Crispin Spaeth, Crispin Spaeth Coaching
Strategic Marketing Coaching
Ongoing 1-on-1 support for business owners scaling or in transition
Custom strategy, expert guidance, and accountability for implementation. This is personalized, hands-on support for major business transitions, launches, or complex marketing challenges.
Best for: Business owners who need a deep strategic partnership and ongoing accountability.
Exactly What Our Business Needed
Working with Jen has been the focus and training our business needed. We connected through business mentoring because, as an entrepreneur, taking your business to the next level requires coaching. Although we had put in a lot of effort, we weren't hitting the mark. That's where Jen came in. Our journey began with a digital marketing assessment of the basics 101. From there, Jen quickly saw that while we were willing to do the work, we were misguided. With her knowledge, she identified what we needed to focus on and provided us with an actionable list of tasks that pointed us in the right direction. The transformation has been remarkable. We now have a solid website, are indexed with Google, and our digital content is being found organically. We're getting noticed online through a more direct local strategy before we branch out to share our message and services nationwide. The difference between then and now is unrecognizable. Anyone finding themselves confused, overwhelmed or lost, Jen is the guide for you!— Casey Cardoso, FITFLEX Lab
Marketing Strategy
Get your roadmap, then join the community or coaching to make it happen
Comprehensive audit + 2 strategic sessions + documented plan with timelines and templates. Most clients use this as a starting point, then join the Membership or Coaching for ongoing support to actually execute the plan.
Best for: Solopreneurs who need clarity on what to do next, and are ready for ongoing support to make it happen.
Key to Our Online Success
Jen has been the key to our online success. She took the time to understand our business, clients, services, and position in the market - and it made all the difference. Because of her work, our organic search referral numbers climbed. As we know, more is not better — that's why we're thrilled at the dramatic increase in the percentage of qualified referrals. Jen has always responded to our needs. We see her as a trusted advisor and adjunct member of our team. Beyond that, she is fun to work with!— Jeri Alcock, Rose City Philanthropy
Marketing Operations Audit
Fix the tech chaos and get clarity on what to do next
Drowning in disconnected tools and unclear systems? This audit identifies what's broken, what's missing, and gives you a clear roadmap to streamline operations and get traction.
Best for: Business owners wasting time on tech chaos instead of revenue-generating activities.
High-Quality Support and Expertise
In addition to expertise, Jen brings connections and referrals from her community to get you high-quality support with all aspects of your marketing. The smart thing to do is to have Jen advise you and be on your team. I highly recommend her.— Sunil Bhaskaran, Global Small Business School
Local SEO Services
Show up when local clients search for your services
Google Business Profile optimization, local citation building, and review management for service-based businesses that serve specific geographic areas. Get steady local traffic without constant social media hustle.
Best for: Service-based businesses (coaches, consultants, practitioners) who serve local markets.
More Inquiries & Active Clients
Our fundraising consulting firm in St. Louis, which empowers nonprofits to achieve their missions and dreams, engaged Jen and her team. We wanted to generate more qualified leads, make our services crystal clear to potential nonprofit clients, make our website more easily searchable and aligned, and get higher visibility on searches. Jen guided us and made it easy, rewriting copy, getting our Google business profile updated and more effective, creating a "Contact Us" form which asked potential clients to describe their challenges and where they needed consulting help. We began to see an uptick in inquiries and activity, and have converted several inquiries to active clients.— Michael Rubin, Rubin & Associates
Not Sure Which Option Is Right for You?
Start here:
- Ongoing support + community → Explore the Membership
- Deep strategic partnership → Learn About Coaching
- Need a clear roadmap first → Get Your Strategy (then join Membership or Coaching)
- Tech/operations chaos → Get Your Audit
- Local visibility → Learn About Local SEO