Effective Purpose-Driven Leadership for Startups with Rose Désauguste

My name is Jen McFarland, I help business owners like you lead, plan, and execute their projects for maximum impact. Women-led businesses receive less funding, yet our businesses are more successful. As consumers, we hold the purse strings, it's time for us to take on the business world. Welcome to women conquer business.
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When I travel, I always like to talk to the Lyft driver. I was never really able to talk to taxi drivers, so Lyft has given me a new perspective and new learning about what's going on out there and what drives people to drive all day. Mostly because that's not particularly interesting to me. I hate sitting in the car. I came back from Portland recently. And I was tired. I had had a long weekend, it was coming on the heels of having worked for about 14 days in a row. It was like 9:30 at night, called the Lyft. They missed the island to come pick me up.

So I watched as the car looped around the airport, and then missed the island again. I was a little annoyed. But I saw the car because I saw it a second time. So I decided to just cross through traffic and try and head this car off on the off chance that it actually was my Lyft. I'm glad I did. I found her. I was a little annoyed. But I still wanted to know why do you drive Lyft? Do you like it? What's it like?

It was her first-week driving Lyft probably explains why she missed the island twice. She was a neuroscientist. She worked with mice studying alcoholism. And whether alcohol had the same effect on mice as it does on humans. It was interesting because I only learned that mice really have no interest in alcohol naturally. So they had to breed the mice in order to have them inherently enjoy alcohol. Makes me wonder if the studies really going to reflect how humans like alcohol. She was telling me about how she had to monitor mice and make sure they were drunk all the time. And then she stopped and said, "I don't care what anybody says.burnout is just another word for depression." I think I was like, "Yeah." And in my mind, I was thinking about how burned out I had been at previous jobs. And I was thinking about what that felt like, and if that feeling reflected depression, maybe not clinical depression, but like a seasonal sadness or-- yeah, just depression.

Because if it prolongs long enough, I think it could be clinical depression. And I was like, "Yeah, you're right. I've never heard anybody say that." And then she went on to tell me that the best way to disrupt burnout is to completely change what you're doing. She said neuroscience tells us that. So she's undoing her burnout by driving Lyft and being very creative, anything to get her mind out of the burnout she was experiencing as a neuroscientist. So then I thought about how this is reflected in entrepreneurship like what's it like to be an entrepreneur who can experience burnout, especially if you are startup mode or if you are a solopreneur and you're responsible for everything and you don't have a team to rely on to take the pressure off. The pressure begins to build and the deadlines build.

And everything mounts and comes up on itself. And you feel like you're on the hamster wheel, and it's never going to end. Does that sound like burnout? Is that burnout? It certainly can become burnout. I think I told my Lyft driver that I wished I had done more disruption to my life when I quit my job and started my business than just quitting my job [laughter] and starting my business, which was stressful. It was going from a stressful situation to a stressful situation.

Good stress, bad stress is still stress. And then I thought about the present day and all the stress they see around me and sometimes experience among people who are building their own business, and I thought, "I wonder if it translates?" I think it does. I think it does translate that when you're experiencing that level of stress and you're dreading getting up and going to work, that's burnout. I'm no neuroscientist, but I do think that if we are experiencing that, it's definitely worth a look to see if we can change out what we're doing. Take a walk outside.

Go play with your dog. Go play with your kids. Hug your spouse. Talk to a friend. Experience some disruption in your life. Get off that hamster wheel before you start heading into burnout and before you start heading into depression because you're worth it. And the people that you're working for and serving, they love you. They love the work that you do, and they want you to do a good job because they're paying you. So it's really important that you show your best you just like it's important for me to show my best me. So let's disrupt that. Let's step out of that hustle culture that's telling us that we have to do this and we should do that. Let's get out of that. Let's step out. Let's disrupt that. You can build your business and still have a life. We're going to meet Rose right after this. [music]

I really do hope you love Women Conquer Business. Did you know that you can actually get paid just for listening to this podcast? I know it sounds insane, but it's true. I just discovered this free new app called Podcoin, and it literally pays you to listen to podcasts. And more than 60% of their listeners are women. Supercool, right? So here's how it works. You listen to podcasts and you earn Podcoin while you listen. Then you turn that Podcoin in for gift cards at places like Amazon or Starbucks. Or, if you're a super good person, you could even donate that Podcoin to charity. The more you listen, the more you earn. So here's what you do. Download the app right now on iPhone or Android, and I have a special code for you. Simply use our code business and you'll get 300 Podcoin just for signing up. And if you listen to enough of us on there, you can get a cappuccino at Starbucks or an Amazon gift card on us. So go ahead. Go listen to this podcast or virtually any podcast on Podcoin, and sign up with the promo code business. I swear it'll change the way you listen to podcasts

[music] Hey, guys it's Jen. As a heart-centered entrepreneur, I not only believe in holistic leadership but also in connecting with my health holistically. For me, that means yoga, movement, massage, and more. When I'm curious about things like what it means to be an empath, I listen to the Holistic Healing Connection podcast with my friend and colleague, Amber Cook. Amber provides business support and networking for the unique needs of holistic healing professionals through her organization HealingWaze. To learn more about Amber, the Holistic Healing Connection podcast, and Healing Ways go to www.healingwaze.com. That's Waze spelled W-A-Z-E.

[music] Rose Désauguste is an impact entrepreneur and founder of HueLixir. HueLixir is a mission-driven digital transformation agency that helps other mission-driven startups to scale sustainably with branding, strategy, software development, and agile consulting. Rose has lead agile transformation at some large corporations including Fortune 100 companies and she leverages her corporate experience to help drive social change through HueLixir. Rose's mission is to empower people to achieve their highest potential through the businesses they consciously create in the world. She is a strong advocate for purpose-driven leadership and holistic wellness for entrepreneurs. Please welcome Rose to the show. Hi, Rose. Welcome to Women Conquer Business.

Thank you for having me. It's such a pleasure to be here.

It's a pleasure to have you. Can you tell us a little bit about how you came to be an entrepreneur?

Sure. It's been a pretty long journey. So I started off being a [inaudible] student. I was in school for a very, very long time and the path that I thought that I wanted to take, I thought I wanted to go to medical school and be in healthcare and be a doctor. I've always known that I wanted to-- what I wanted to do with my life was to be a purpose to other people, was to be of service to other people. And so, what I thought from my limited understanding and my limited view of the world I thought what that would look like is to medicine. So after many, many years of studying to go that route, I had about a quarter-life crisis when I was around 25. When I was doing a lot of soul searching and figuring out what it is that I really wanted to create in the world and I know for a fact even before I started medical school that that was not the path that I wanted to take and it was not my highest potential. And so, I started anyways but it was torturous to be doing something that I knew was not my purpose.

Eventually, I let that go and went on another journey of another soul searching and I started piecing all of the different pieces of my life together and seeing the threads of the-- the thread that connected everything together. And it was that one. For one, I really, really enjoyed business. I started my first non-profit when I was in college actually. And I loved the process of creating something, having an idea to create impact and then building something out of it. And my mind has also been trained since I was in science and healthcare to be very analytical, to be very strategic. So that works for me when on business. The way my mind naturally works is a very creative, big picture, visionary. That's how my mind works naturally. So those two things were the perfect recipe for me out of medical school to create it's the business that I'm doing now and to try different things. And like I said, I've always had a very-- I've always been very civic minded. I've always known that my purpose was to be of service to others. And with so many interests that I have, I wanted to know-- with so many interests and so many things that I could possibly do with my life, I want to do all of it. But within one lifetime, you can't do all of it. So the next best thing for me was to contribute to other people's needing different things and coming up with really innovative ideas. And so having the B2B business, supporting other businesses that are creating change and impact in the world, was the best path forward for me. And so that's how the journey started.

I think that's so great. The part of the story that I appreciate the most, and I think I can relate to the most, is the idea of taking that common thread and developing that into something beautiful.

Yeah. Yeah. Exactly. And that required a lot of sitting down with myself and looking at myself and just seeing what's been in front of my eyes the whole time, but I was just not paying attention to it.

Absolutely. And I think that it takes a great deal of courage and bravery to do that, to realize that your original dream wasn't serving you, but you could serve people in another way.

Yeah. Exactly. Exactly. It's a scary decision to make. It really is, especially if you don't have a plan B [laughter]. It's a very scary decision.

And yet, it's so worth it. I mean, you are out in the world. You have your own business. You're making change and supporting people who are making change. And so it's worth the ride, for sure.

Yeah. Absolutely. And I always say this. Every day since that decision, I get happier, and I feel more aligned. I feel that, "Yes. Exactly. This is it." Even in the hard times and the days that are hard, I feel that I am in the flow, that I'm doing exactly what I'm supposed to be doing. So it's been wonderful so far.

I think that's really beautiful. And I think, though, what I wanted to talk to you about is kind of the how. I am a former business analyst, and I worked in tech doing project management. So I saw agile transformation, and I was like, "Oh, please, tell me more." But I know that not everybody comes from the same background as you or me, so I was wondering if you could talk a little bit about what you mean by agile transformation?

Yeah. So a little bit of background. What my company HueLixir does is, we support B2B-- I mean, no. We support other businesses, mission-driven companies, that are creating some kind of impact in the world with their work through the [JIDO?] transformation and agile transformation. So it's a holistic transformation, so. Agile can be used in pretty much any discipline, and the purpose of it is to empower people to have more ownership of their work; is to create an environment-- or a product that allows you to adapt to changes very quickly in a way that is cost effective.

And it's been a lifesaver for a lot of larger companies, but small companies are not using it. It's the best tool that Fortune 500 companies, for examples, have found to be able to cut cost, create innovation at record pace. And smaller companies that do need it, that have limited resources, are not actually using it. So what that looks like-- that looks like essentially growing from the inside out, right?

So starting from starting from how your employees are working. Let's say you're developing a piece of software. Instead of spending nine months creating an idea that you have and then by the time you launch it, you realize, "Oh, no. The world has already moved on. What I've created is no longer what's needed," and so you're back to square one and then spending more money and your limited resources into rebuilding something.

So what Agile does is it cuts the go-to-market time significantly. So instead of delivering, let's say, the full product at once, you deliver small increments of value. Essentially it's the idea of an having MVP, a minimal viable product, and that applies not just to software companies but it applies to pretty much every industry that you can use it for. So again, let's say you're building a software solution and that's your start-up. So within two months, you can release a small piece to the public, test it, see how it's doing, and then get feedback. And then be able to release the next piece until let's say eventually you have your full product that people actually want, who actually want to use and that is relevant. So that's the internal piece of it. It also allows companies to have better communication internally, better visibility. So let's say there's a red flag that's happening. Let's say your user, your customers are giving you negative feedback. Instead of waiting months again for you to dig yourself deeper into the hole, you have visibility into that much quicker so that you can pivot in the right direction. So it's really, really been invaluable for larger corporations but it's very rarely that I see small start-ups, small companies use it and that's a big missed opportunity.

Externally what that looks like-- so a huge part of what my company does is branding. And I apply those same principles to branding. Branding is something that has to be-- it's both a science and an art and you have to provide feedback. And it's a very heart-centered thing as well. It's one thing to kind of go with traditional wisdom and say, "Okay. So these colors will work," or, "this positioning will work." But if you're doing something like an impact start-up, a mission-driven start-up, it has to be heart-centered. You have to be business-minded in the way that you're still considering costs and everything else but you also have to do your branding in a way that connects with people very genuinely. So with how I apply Agile to branding is I've even created this full process that you can get a branding product in five days. You can get a go-to-market brand essentially, a heart-centered brand in five days and that's all by using Agile. And traditionally, that takes months and months and months.

Yeah. No. I'm fascinated by this, five days.

Yeah. So for start-ups that are-- if you're bootstrapping a company, you really can't afford to waste all of that money and that's why a lot of start-ups fail as well. They have these grand ideas and they find the most complicated ways to achieve that thing and before you know it, you're out of money [laughter] and trying to get funding. And that's a whole other thing. And then maybe having to bring someone who doesn't align with your mission and it's whole other complicated thing. But if they were to do it right the first time, use the resources that they have in a way that aligns with their mission in a way that is smart and lean and agile, then I think the mission-driven start-up world will be completely transformed. And what my mission is is there are a lot of big companies that are doing things that I don't agree with that I think are hurting the world. And what I want to do is I want to tip the scale in favor of people who are doing things that are humanistic, that are socially-conscious, that consider the environment, and that are better for the evolution of humanity. So Agile is like a underused tool that start-ups are not using which they absolutely should be using I couldn't agree more. I see a lot of resistance among small businesses and startups to things like project management, which could help them get things done quicker and faster. And Agile, it's the best because it allows you to shift on a dime because you haven't put everything into that one thing that may not be serving people.

Exactly. Yep. Exactly. And I see it over and over again. It's very interesting because most of the time I have to convince my clients, like, "Hey. This actually works, and I have the tools to show you." But when they're unfamiliar, it's completely understandable for them to say, "Okay. Well, I don't actually know what this means, and what does that actually look like?" And I'd prefer to do what I'm comfortable with, which is spending a year and a half developing this thing and then launching it.
Yeah. I mean, and when I worked in tech project management, a lot of what we did was called waterfall development, which is that really long, drawn-out process. And I can tell you as the project management person, I was getting tired of stuff before it ever went live. I think it gets boring after a while.

Yeah. Yeah. Exactly. I mean, especially in a start-up environment where, let's say you have a handful of employees. They have so much work to do that if you don't make it efficient for them, they are going to be burned out. They are going to not be as inspired by the mission. Essentially, your start-up is going to suffer. It's going to start internally, just people being burned out. And then that's going to translate how you show up in the world.

I agree. Can you talk a little bit about the communication part? Because I think that that often gets overlooked, but I think it is one of the ways that people can avoid burnout in what you're talking about, not just the quick turnaround but also being able to communicate on the fly as things are moving.

Yeah. So this is one version of Agile specifically called Scrum. What they do every morning - I'm sure you know this, too - is they do 15-minute meetings every single morning. And the purpose of it is not to just give us status like, oh, I'm doing this. I'm actually working. But that's not the purpose. The purpose is to see how things are moving along and then to talk about the blockers that you're encountering from day to day. And if you have a system like that, even something as simple as just doing those 15-minute meetings every morning, it makes a huge difference. It also allows you to catch things, again, like red flags right as they happen and for you to actually take steps forward to mitigate them. But it bridges the gap of communication between, I'd say the founders or people on the front lines, for everyone involved to get more insight into each other's work and what's happening on either front.

I think that's so great. And I want to acknowledge that I made you giggle because I gave you a big thumbs up on Zoom when I asked that question and you said Scrum. I think that it's a great tool, these daily check-in meetings where you encounter a problem, and you are talking to the team who can help you the most. And you're sharing, and somebody else is like, oh, and then they give that insight. Do you find that that's one of the big ways that you see transformation and change happen quicker?

Yup, exactly. Yeah. That's definitely one of the big ways. Communication is really the key both internally and externally. If you don't know how to communicate internally, you probably won't know how to communicate externally, either. And sometimes I meet founders who are really great, who are incredible. Their vision is incredible. Everything is incredible, but then the foundational thing is lacking. And so what that looks like on the outside the meeting [inaudible] [translation?]. And that's something I see a lot and that actually has a significant impact on the longevity of the startup and whether it actually accomplishes its goal.

Absolutely. Especially if you are a purpose-driven organization, you can't have that.
Yeah, absolutely. And also, what I find is-- something [inaudible] I find even for my own startup, I also went through his journey of figuring out what it is that I wanted my company to represent. Traditional wisdom sometimes can lead you astray as a purpose-driven startup. So when I first started, my mission all along was to work with other mission-driven companies. But then I started talking to other advisors to their successful business people who told me, "This is actually not a great idea because how do you know they're mission-driven? And then, it's not really a lucrative industry." And then, there's this and then there's that. And so, I started listening to that instead of my own intuition and was trying to figure out the path to take HueLixir. And what eventually happened was I almost reached burn out. I started becoming not inspired anymore and it started becoming really hard to work. Any founder will tell you if they are driven by their purpose in their mission and their [why?], you can work [80?] hours a day and still feel-- you're tired but you still feel energized. I had lost that, I was no longer walking in the path that I wanted to walk in. And that's something that so super important is there has to be an intuitive sense. Yes, of course, applied things that make logical sense in business sense but at the same time, it has to reflect to you as a person and that change how you want to [inaudible] in the world rather than just following traditional wisdom. And same thing applies to marketing as well. They just take the marketing advice because that's what's "tried and tested". The marketing that will work for you specifically will be very different from what [inaudible] somebody else and what their mission is for their company. So like I said before, it's [inaudible] and there's a balance to it. So don't just take traditional wisdom just because it's traditional wisdom. "Oh, this will definitely work." But take it with a grain of salt.

I totally agree and I think that-- Oh, man there's so many things hitting my head right now [laughter]. But I think that if you are a purpose-driven entrepreneur and you want to make change in the world, why would you listen to traditional wisdom?

Right.

Because that's what got us where we are today.

Yep [laughter]. Yep, exactly. Exactly. And as a logical person, I was inclined to do that as my default because I was thinking, "Okay. Well, they know what they're talking about [laughter] and it's tried and tested. So, okay let me try that." And it really was not the path for me. And so, I think a lot of purpose-driven entrepreneurs will find the same, they might just be trying to-- they might've been trying to market their business in one specific way. Spend all this money on ads and it's not working. That's exactly why because it's not aligned with who you are.

I think that that's so beautiful. I was traveling, I just got back into town last night and I took a Lyft home from the airport and I always like to ask people, I'm just interested about how people get where they are and the [inaudible] woman who had just started driving Lyft. And she's a scientist who had burn out. And she said to me and I'd never heard it like this, I'm going to ask you what you think. You said that you had started to experience burn out. I experienced burn out and started my own company. And she said I'm doing something new because I'm so burned out. And the way to overcome burnout is to do something completely different. And I don't care what other people say, burnout is just another word for depression about what you're doing.

Yes. Oh, my God, that is so true [laughter]. That is so-- that is spot on. Yes, exactly. It is depression about what you're doing because you don't feel-- you're not inspired by it. It doesn't really mean anything to you, it just feels like you're just doing a bunch of work with you know you're not going anywhere.

Exactly. You're completely out of alignment, it's what you are seeing as your purpose. And of course, you're going to get burned out and frustrated and depressed and you don't want to go on.

Yeah, exactly, exactly. And the practice that I've implemented for myself is when I do start to feel like that is the best thing for me to do is to stop. It's to stop and give myself that time to get back in alignment with myself. So with that looks like maybe like taking off going on a trip, going on a meditation retreat, or just taking a couple of days to just recharge, to realign back within myself so that I can take a look at it with new eyes. Instead of planning to just keep going. And the best thing for me is to just pause and realign and reset.

That's what I do too. And when I find that I'm dipping, also it means that my daily practice of meditation, quiet time, all of these things is not happening.

Yeah, exactly. Spot on.

Yeah. So how do you define purpose-driven leadership?

That's a very good question. The first thing I would say about that is-- and we've talked about alignment a lot, but that's the-- well, that's the integral piece of it, is being aligned with yourself because I think if you are aligned with yourself, then you will have discernment, you will have compassion for yourself. First of all, you have compassion for your boundaries, and you'll be able to show other people compassion in a way that makes them feel empowered. So whatever task or goal that you're working on, it's a matter of first, being aligned with yourself, knowing exactly-- having intention, moving with intention with what you're trying to accomplish. And then the people that you're working with, collaborating with them in a way that makes them feel empowered, and that makes them feel like they are part of the journey with you instead of just, "Oh, okay, I'm your boss, so you do what I say."That's not at all how I function. And the people I work with will tell you about it, it was actually the--my way of-- I think I'm a little bit too much on the other extreme, where I'm too like, "Okay, you do whatever you want [laughter]." And they would tell you that it was a very different way of working for them because they're used to management that is very command and control style of management. Purpose-driven leadership for me is, especially if you're working on a mission-driven company, absolutely you have to embody what you're trying to accomplish with compassion, empowering other people, and alignment with yourself.
I think that's the best way I've ever heard that described. It's 100% true. And what I find in working with non-profits, either being on a board or in other capacities, is that passion for the mission gets lost sometimes when there's no clarity around that purpose and people are just drifting yes, exactly. Yeah, exactly, exactly. So, yeah, in [Body ND?] what you're trying to create I think is super important because how you act is how your colleagues and employees will act. So yeah, if you want to create a more compassionate world, if you have a mission in your company that is, let's say, giving opportunities to people - I don't know - in South America, and then you come to the office just bossing everybody around and not even really giving-- I think visibility is another [inaudible] I didn't touch on, but actual visibility into what's happening makes people feel a sense of ownership of their work, and the feeling they are truly part of it.

Absolutely. I think it's about that clarity of mission, and then having your daily tasks reflective of that mission.

Yeah, exactly.

How can you work in social justice if everybody working for you feels like they're working in an unjust environment?

Yeah. Yeah. They feel like it's a switch off. It's like [laughter] you're defeating the purpose. You have to start with yourself.

Absolutely. So you started in wellness as a doctor, but you haven't exactly gotten rid of that altogether. Would you like to speak about how you're still active in wellness and health?

Oh, yes, sure, sure. So, just to clarify, I didn't actually become a doctor. I stopped before I got the [laughter]-- but yeah, I mean, I'm still very fascinated about-- I loved the topics that I was studying. I studied agro-neuroscience, I did quite a bit of research. And, to me, it's about understanding human consciousness and how we interact with other people, and I loved that, and I still love that. And one very soft spot for me is mental health and mental wellness, and it's something that we're just, as a society, getting comfortable with. I mean, even in the US, a conversation around mental health, it makes me happy to see how far it's come, but there is still a lot of work that has to be done with how we think about it and how we deal with it. In the developing world, forget it, it's nonexistent. So being from a country like Haiti, as you may know from 2010, there was a huge earthquake and the statistic is that 93% of the Haitian population, which is about 30 million people, experienced trauma, so they saw dead bodies from the earthquake, but mental health is not something that was ever really addressed. We don't talk about it, we just kind of say, "Okay, well, this terrible thing happened. We just have to keep moving forward and never really addressing the trauma."

So mental health has always been something that's been close to my heart, and it's definitely part of my path and my mission to be part of the conversation that is switching how we even think about mental health. And so what I do with Haiti Tech Help is essentially merging my two worlds together, right? Merging technology and merging this interest in just wellness in general, physical wellness, mental wellness, to create a healthcare system in Haiti that is the best of the other healthcare systems around the world. So, for example, in the US healthcare system, there are many things that we do right and there are a lot of things that we do wrong. So how do we make sure that we create a healthcare system that doesn't have the same fundamental flaws that are hurting human lives rather than improving human lives? So it's essentially using different perspectives, even technology to create a difference, to build a different healthcare system in [inaudible] and other developing countries.

I think that's wonderful. And I wish we talked more about mental health here, at its states.

Yeah. Yeah. Yeah. And even the way that we talk about it-- even the way that we talk about it is not always empowering to the people with a mental illness. They're not even just the extreme cases but just day-to-day mental wellness, how we take care of ourselves, how we look at ourselves, how we express ourselves as human beings, needs to really be talked about and redefined.

I totaly agree. I mean, there's so many things we could talk about on mental health. I think the most important thing is for people to get help and to not worry about any stigma because we all just need to be the best version of ourselves.

Yes Yes. And I always say that you can' be human, living a human experience and not need a therapist [laughter]. Everybody needs a therapist. Even if you had a wonderful childhood, you have a wonderful family, something is going to cause trauma within your being that needs to heal. And so you should go to a therapist. Everyone needs a therapist.

I totally agree. I'd love my therapist [laughter]. Yeah. I mean, it's good to have somebody, if nothing else, to give you an outside perspective on all the things that are going on in the world. And I don't know if you've noticed but there's a lot going on in the world. So it's helpful. Helpful.

Yeah. Yeah. Even [inaudible] life is going wonderfully [and?] all friends, you as a sensitive person seeing what's happening in the world, it's going to affect you. So even just having someone to talk to about that is really invaluable.

Absolutely. So how can people get in touch with you?

Sure. So they can get in touch with me through email. And my email is rose@huelixir H-U-E-L-I-X-I-R dot com. Or they can just go to my website, huelixir.com H-U-E-L-I-X-I-R dot com and find my contact information there. Or through LinkedIn as well. Rose Desauguste. And you'll have that written out so they'd know how to [spell?] it.
[crosstalk]. Yeah. We'll put all of it in the show notes for sure.
Okay. Wonderful. But that's the best way to get in touch with me.
That's so awesome. Do you have anything else you'd like to share?
No. Just thank you for the work that you're doing with this podcast. And then conversations like the ones that you have are very, very much needed. And fostering a community of women who can talk about these things, is [inaudible]. So thank you. And thank you for having me.

Thank you so much for being on the show. I really appreciate you.

Thank you.

[music] Hey ladies. I know you're working so hard to grow your business. A business that aligns with your vision and your values. A business that supports your lifestyle. And I know it's been a bumpy ride sometimes. I see it all the time. Women overspending on shiny objects and magic pills because they're tired of not seeing results. Business decision based on short-term gains without a critical eye towards the future. Most heartbreaking of all? Women who walk away because it's just too damn hard. The good news is you're not alone. You have support all around you. If you're ready to take joyful action on your biggest business goals, if you need strategy, accountability and a path to get you exactly where you want to go, let me know because I'm here to support you as a consultant and strategist. You can fill out a quick application to work together at jenmcfarland.com/ready. I have opened up just a few spots over the next couple of months for clients who are ready to make a move. It just takes a few minutes at jenmacfarland.com/ready. [music]