I am a big believer that setting goals can change your life.
I have turned around million-dollar projects (and seen initiatives fail). Every success came down to clarifying and setting precise goals.
Want to find your community? Make new friends? Build a successful business? It all starts with creating goals that force you to transform dreams into ACTION.
3 reasons marketing goals drive success:
- #1 Accountability: Want to hold your feet to the fire? Stop saying, "I want more email subscribers," ... and start saying, "I want 20 new email subscribers by March 30th. I'll promote my newsletter by doing X, Y, Z." Then hold yourself to it.
- #2 Specificity: Goals need deadlines that are juuuuust a bit uncomfortable. Too far in the future ... you'll forget. Too aggressive ... you'll blow it off. If WHY it's a goal feels fuzzy, it's not specific enough.
- #3 Supportive: Every marketing goal supports a bigger business goal. Define your business's success FIRST then figure out how to promote it. It makes marketing tasks meaningful.
Comment below and let me know your BIGGEST goals.
March Membership Theme: Leads
This month's events are all about leads.
Many of my colleagues typically launch into funnel this, funnel that. ... 😴😴
Are funnels effective? Sometimes.
It all depends on how well you describe what you do.
Want to boost leads by up to 5%?
Show your Google Business Profile some love.
You don't need a physical address or even a website to get started.
Most businesses set it up and forget about it.
This FREE marketing training gives you simple strategies to improve lead generation using your Google Business Profile:
Use Your Google Business Profile for Lead Generation
Is your Google Business Profile underperforming? It can boost your leads by up to 5%. If you're not getting leads, it's time for an overhaul! Learn how to effectively optimize your profile to attract more customers and drive more leads to your business.
Of course, if you want ALL.THE.THINGS. join the Strategic Marketing Membership and get in on coworking and coaching in addition to our events.
💌 That's a wrap.
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You have a question or comment (or want to say hi!), hit reply.
See you again next week.
Have a great day,
Jen
Jen McFarland, CEO
Women Conquer Business
P.S. Here's how Women Conquer Business can help you:
- Join the Strategic Marketing Membership because DIY marketing is hard — this supportive group helps you set your goals, get support, and dedicate time to work.
- Marketing Coaching, confidence-boosting guidance with a patient teacher, action-oriented goal-setting, and accountability in a safe, confidential space.
- Get a Marketing Blueprint to position your business for future growth.
