Importance of SWOT Analysis in Your Marketing Plan

Importance of SWOT Analysis in Your Marketing Plan

Did you know that marketers who proactively plan their projects are 356% more likely to report success? Now, there are a lot of cogs and gears that go into creating a well-oiled marketing plan. There are budgets, digital marketing tactics, goals and objectives, a SWOT analysis, and many more.  Creating a proper marketing plan is crucial to the growth …

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How to Build An Agile Business

How to Build an Agile Business

As a business owner, you must get comfortable with uncertainty. That means understanding and recognizing its presence without becoming paralyzed or fear-possessed. Easier said than done, right? Especially since March 2020. If the COVID-19 pandemic didn’t create an environment for small business testing, I don’t know what will. Yet, we’ve all gotten to this point, …

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Be Unstoppable: Starting a Business with a Disability

Be Unstoppable: Starting a Business with a Disability

Starting a Business Doesn’t Need to Be An Obstacle If you have a disability, you’ve likely faced obstacles your entire life. Starting a business with a disability does not have to be one of them. Follow these steps to control your fate and become an unstoppable business owner. There are plenty of resources and opportunities …

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Escape from Business Candy Land

How to Escape the Pitfalls of Business Candy Land

Princess Lolly, Lord Licorice, Chocolate slides, and gumdrop trees. Deliciously enticing, the game of Candy Land is easy to get lost in and hard to escape. Sounds a lot like business, right? But instead of delicious chocolate slides and gumdrop trees, there are email marketing products and flashing website templates begging you to click “buy.”The …

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