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how to plan and engage effectively on social media

How to Plan and Engage Effectively on Social Media

Lately, I’ve been hit in the face with a lot of bad business tactics on social media. In this episode I came at it from not only the perspective of a professional asked a lot of social media questions, but also as a consumer of social media. Learn about what it means to get out there and be the face of an organization, strategies and tactics, and the do’s and don’t’s of engagement.

Truth or Lies Why Truth is Your Superpower

Truth or Lies? Why Truth is Your Superpower

In the world of business, we often talk about topics like authenticity and success, but topics that are often left out are trust and truth. How do we navigate the truth in a post-truth world?

LEARN MORETruth or Lies? Why Truth is Your Superpower

How To Look At Your Website Like Your Ideal Customer

How To Look At Your Website Like Your Ideal Customer

Let’s be honest.  It’s easy to fall in love with your website when it’s YOUR website.

You put a lot of thought, time and effort into it and seeing the final product is like seeing your child for the first time. You fall in love.

LEARN MOREHow To Look At Your Website Like Your Ideal Customer

How to Maximize Your Brand Without Breaking the Bank

How to Maximize Your Brand Without Breaking the Bank

Now That You Have a Brand… Maximize It!

This is a follow-up to Tara’s earlier post, Branding: It’s More than Your Logo. Be sure to check it out. 

When you decide to go into business, one of the first things you create is a business plan. Of course, as it implies, a business plan is simply a comprehensive plan or document that you create to lead your business to success.

LEARN MOREHow to Maximize Your Brand Without Breaking the Bank

Why Your Branding Is More than Your Logo

Why Your Branding Is More than Your Logo

Now’s A Great Time To Start Catering To Customers

Throughout my career, I’ve had the honor of working with many small business owners by aiding them in marketing their products and services.


One of the biggest misconceptions out there is that once you have a great logo that your work is done, your brand is built, and there’s nothing more you can do to maintain it.

LEARN MOREWhy Your Branding Is More than Your Logo