Increase Your Business Agility in 2021

Increase Your Business Agility in 2021

As a business owner, you must get comfortable with uncertainty. That means understanding and recognizing its presence without becoming paralyzed or fear-possessed. Easier said than done, right? Especially after last year. If 2020 wasn’t the year of external environments testing the limits of business, then I don’t know what is. Yet, we’ve all gotten to this point, …

Learn More

Your Customers Are Human (And So Are You)

Don’t Forget: Your Customers Are Human (And So Are You)

Have you ever noticed how difficult it can be sometimes to be a human? Or at the very least show your humanity? Being the founder of a business requires constant positioning and navigating unknown terrain. It’s much different than being a manager or leader within a large, established organization. For me, it’s not so much …

Learn More

Focus on Customers, Not Your Funnel

Focus on Customers, Not Your Funnel

You remember it. I know you do. The big dress, the beautiful hair, the hopeless romanticism — high school prom. During the months leading up to it, your entire life revolved around finding the perfect dress and the perfect date. And HE was the perfect date. Mr. McDreamerson. The cool guy, the captain, the owner …

Learn More

This Is Why Authenticity Attracts More Customers

This Is Why Authenticity Attracts More Customers

Be authentic. These two words feel so loaded and overused in the business lexicon business owners don’t know what it means anymore. Too many so-called business gurus claim to know what authenticity is all about. They promise that once you find your “authentic self” your business will blossom like cherry trees in spring. The idea …

Learn More

Look At Your Website Like Your Ideal Customer

How To Look At Your Website Like Your Ideal Customer

Let’s be honest.  It’s easy to fall in love with your website when it’s YOUR website. You put a lot of thought, time and effort into it and seeing the final product is like seeing your child for the first time. You fall in love. Unfortunately, you aren’t the person who has to love your …

Learn More



Stay up-to-date with all things marketing.

Get the Growth Gazette

Join our mailing list to receive business and marketing resources tailored to your business' needs.