Elizabeth Case tag | Women Conquer Business

Why Follow-up is Critical to Business

Last updatedApril 25, 2020

Written byElizabeth Case

When people ask me the secret to my success the answer is easy: follow-up. No joke. It doesn’t matter what people …

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Pop Culture, Marketing & Local Politics with Elizabeth Case

Last updatedJune 13, 2020

Written byJen McFarland

Join us for a fun, broad-based interview with Elizabeth Case, as she shares her journey from small business marketing to …

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Digital Marketing: Everything You Need to Get Started

Last updatedJune 15, 2020

Written byJen McFarland

Welcome to Jen’s Picks

My favorite digital marketing products, services, and resources to help a business build a foundation with growth in mind.

It is not a replacement for consulting advice or industry research. It is exponentially better to reference this list instead of relying solely on crowdsourcing for answers on social media. Your friends are awesome, but unlike me, they probably don’t have 20 years of marketing and tech experience.

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Jen McFarland

Hi! I’m Jen! I have over 25 years of training, teaching, and executive experience in leadership, strategic project planning, and digital marketing. Today, I am the founder of Women Conquer Business, a boutique consulting firm dedicated to helping women, people of color, and the LGBTQ+ community build sustainable businesses. I’m a frequent guest speaker and trainer. Get access to my free business growth accelerator and hang out with me on my weekly women in business podcast, Women Conquer Business.

womenconquerbiz.com

This is How Email Automation Nurtures a Healthy Sales Pipeline

Last updatedDecember 29, 2019

Written byElizabeth Case

Why you should take advantage of email automation

On any given day as a small business owner you have to do a million different tasks to keep the business moving forward, your clients happy and on top of all that you need to keep that sales pipeline healthy. It’s overwhelming. Sometimes it’s hard to figure out what you SHOULD do versus what you need to do or want to do.

As a small business marketing consultant part of my job is to help you figure that out. One tool I often encourage my clients to take advantage of is automation.

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Elizabeth Case

Elizabeth Case started Yellow Dog Consulting in 2011 to spend more time with her yellow dog Hank, and to help small business owners with their sales and marketing efforts. Today, Elizabeth, her current yellow dog Norm, and Cliff the chocolate lab puppy help soloprenuers like you put systems and schedules around sales and marketing efforts so that the sales marketing part of your job doesn’t suck your will to live.

yellowdogconsulting.com/