Digital Marketing Everything You Need to Get Started

Digital Marketing: Everything You Need to Get Started

My favorite digital marketing products, services, and resources to help a business build a foundation with growth in mind. It is not a replacement for consulting advice or industry research. It is exponentially better to reference this list instead of relying solely on crowdsourcing for answers on social media. Your friends are awesome, but unlike me, they …

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Make Curiosity a Priority for Innovation

How to Make Curiosity a Priority for Innovation

Curiosity killed the cat. Did you know the full phrase is “curiosity killed the cat, but satisfaction brought him back?” Changes things a little, doesn’t it? If you go back further, it gets interesting — particularly in the business context. “…Helter skelter, hang sorrow, care’ll kill a cat, up-tails all, and a pox on the hangman.” — Benjamin …

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Give Up Your Perfectionism For Breakthrough Growth

Give Up Your Perfectionism For Breakthrough Growth

You own a business. You want to do things RIGHT. But is your perfectionism holding you — and your business — back? Let’s take a look at the definition of perfectionism: 1: a the doctrine that the perfection of moral character constitutes a person’s highest good1: b the theological doctrine that a state of freedom from …

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Truth or Lies? Why Truth is Your Superpower

Truth or Lies? Why Truth is Your Superpower

In the world of business, we often talk about topics like authenticity and success, but topics that are often left out are trust and truth. How do we navigate the truth in a post-truth world? According to the Oxford English Dictionary, we are living in a post-truth society — in fact, post-truth was the 2016 …

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How Does Power Influence Your Work?

How Does Power Influence Your Work?

Have you ever considered how power influences the work you do? How we relate to power affects how you relate to people. Have you ever felt star-struck? I have, and the way I interacted with that person differed significantly from how I refer to a colleague or friend. https://www.youtube.com/watch?v=12VPlxIuSO4&t Power isn’t bad. It’s also more …

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Focus on Customers, Not Your Funnel

Focus on Customers, Not Your Funnel

You remember it. I know you do. The big dress, the beautiful hair, the hopeless romanticism — high school prom. During the months leading up to it, your entire life revolved around finding the perfect dress and the perfect date. And HE was the perfect date. Mr. McDreamerson. The cool guy, the captain, the owner …

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How Strategies and Tactics Support Explosive Growth

How Business Strategies and Tactics Support Explosive Growth

Some things in life just go together. You know what I’m talking about. Milk and cookies, peanut butter and jelly, apple pie and ice cream, biscuits and gravy. The list could go on and on (and yes, I know those are all food).  Of course, you could have peanut butter without jelly and cookies without …

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