Browse Jen McFarland’s podcast and blog posts that offer technical assistance so you can learn a little and save a lot of time.
It is not a replacement for consulting advice or industry research. It is exponentially better to reference this list instead of relying solely on crowdsourcing for answers on social media. Your friends are awesome, but unlike me, they probably don’t have 20 years of marketing and tech experience.
Technology Management for Non-Technical PeopleImagine you are a plate spinner. You’ve got three sticks in the air, and right at …
Princess Lolly, Lord Licorice, Chocolate slides, and gumdrop trees. Deliciously enticing, the game of Candy Land is easy to get …
Be authentic. These two words feel so loaded and overused in the business lexicon business owners don’t know what it …
Yep, you’ve heard it before or even thought it yourself “Technology is for geeks, nerds, and men.”
That’s not me, you say. I have no interest in it.
I have news for you…YOU. ARE. WRONG.
At best, staying in the dark about the technical side of your business costs you thousands of dollars a year. At worst, it exposes data to the world causing your business to close its doors.
Read moreWhy You Need To Be A Tech Leader Even If You’re Not Technical
Website not working for your business? Tired of broken links and inefficiencies? Did you get some important customer feedback?
Regardless of the reason, you’ve decided to overhaul your website.
If you are a new business owner or you just created your first website, this might be hard to believe, but it’s true.
Let’s be honest. It’s easy to fall in love with your website when it’s YOUR website.
You put a lot of thought, time and effort into it and seeing the final product is like seeing your child for the first time. You fall in love.
Read moreHow To Look At Your Website Like Your Ideal Customer
Your website is the cornerstone of your business. Looking at website ownership ensures you’re protecting your investment.
As a small business owner, you cannot do your job alone. But that doesn’t mean completely handing the reigns over to your tech guru.
Your business is your baby and it is going to take a lot of love and care to grow – including a well built and managed website. That is why you should ask these three questions before hiring a web developer.
When you need web work, people talk about web designers and developers interchangeably. Same thing, right? Nope. Learn the important differences.
Read moreThis is the Difference Between Web Designers and Developers