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Technical Assistance

Browse Jen McFarland’s podcast and blog posts that offer technical assistance so you can learn a little and save a lot of time.

digital marketing everything you need to get started

Digital Marketing: Everything You Need to Get Started

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Welcome to Jen’s Picks

My favorite digital marketing products, services, and resources to help a business build a foundation with growth in mind.

It is not a replacement for consulting advice or industry research. It is exponentially better to reference this list instead of relying solely on crowdsourcing for answers on social media. Your friends are awesome, but unlike me, they probably don’t have 25 years of marketing and tech experience. If you’re taking your business digital for the first time, we suggest our series on digital transformation or our podcast about questions to ask before starting.

LEARN MOREDigital Marketing: Everything You Need to Get Started

Why You Need to Be a tech leader even if you're not technical

Why You Need To Be A Tech Leader Even If You’re Not Technical

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When I say you’re a tech leader, I can practically hear the chills running down your spine.

Yep, you’ve heard it before or even thought it yourself “Technology is for geeks, nerds, and men.”

That’s not me, you say. I have no interest in it.

I have news for you…YOU. ARE. WRONG.

At best, staying in the dark about the technical side of your business costs you thousands of dollars a year. At worst, it exposes data to the world causing your business to close its doors.

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This is the Most Critical Website Update

This is the Most Critical Website Update

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Website not working for your business? Tired of broken links and inefficiencies? Did you get some important customer feedback?

Regardless of the reason, you’ve decided to overhaul your website.

If you are a new business owner or you just created your first website, this might be hard to believe, but it’s true.

LEARN MOREThis is the Most Critical Website Update

How To Look At Your Website Like Your Ideal Customer

How To Look At Your Website Like Your Ideal Customer

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Let’s be honest.  It’s easy to fall in love with your website when it’s YOUR website.

You put a lot of thought, time and effort into it and seeing the final product is like seeing your child for the first time. You fall in love.

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What No One Tells You About Website Ownership

What No One Tells You About Website Ownership

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Your website is the cornerstone of your business. Looking at website ownership ensures you’re protecting your investment. 

As a small business owner, you cannot do your job alone.  But that doesn’t mean completely handing the reigns over to your tech guru.

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The 3 Best Questions to Ask Your New Web Developer post

The 3 Best Questions to Ask Your New Web Developer

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Your business is your baby and it is going to take a lot of love and care to grow – including a well built and managed website. That is why you should ask these three questions before hiring a web developer.

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This is the Difference Between Web Designers and Developers

This is the Difference Between Web Designers and Developers

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When you need web work, people talk about web designers and developers interchangeably. Same thing, right? Nope. Learn the important differences.

LEARN MOREThis is the Difference Between Web Designers and Developers