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digital marketing everything you need to get started

Digital Marketing: Everything You Need to Get Started

Welcome to Jen’s Picks

My favorite digital marketing products, services, and resources to help a business build a foundation with growth in mind.

It is not a replacement for consulting advice or industry research. It is exponentially better to reference this list instead of relying solely on crowdsourcing for answers on social media. Your friends are awesome, but unlike me, they probably don’t have 20 years of marketing and tech experience.

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Why You Need to Be a tech leader even if you're not technical

Why You Need To Be A Tech Leader Even If You’re Not Technical

When I say you’re a tech leader, I can practically hear the chills running down your spine.

Yep, you’ve heard it before or even thought it yourself “Technology is for geeks, nerds, and men.”

That’s not me, you say. I have no interest in it.

I have news for you…YOU. ARE. WRONG.

At best, staying in the dark about the technical side of your business costs you thousands of dollars a year. At worst, it exposes data to the world causing your business to close its doors.

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This is the Most Critical Website Update

This is the Most Critical Website Update

Website not working for your business? Tired of broken links and inefficiencies? Did you get some important customer feedback?

Regardless of the reason, you’ve decided to overhaul your website.

If you are a new business owner or you just created your first website, this might be hard to believe, but it’s true.

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How To Look At Your Website Like Your Ideal Customer

How To Look At Your Website Like Your Ideal Customer

Let’s be honest.  It’s easy to fall in love with your website when it’s YOUR website.

You put a lot of thought, time and effort into it and seeing the final product is like seeing your child for the first time. You fall in love.

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What No One Tells You About Website Ownership

What No One Tells You About Website Ownership

Your website is the cornerstone of your business. Looking at website ownership ensures you’re protecting your investment. 

As a small business owner, you cannot do your job alone.  But that doesn’t mean completely handing the reigns over to your tech guru.

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The 3 Best Questions to Ask Your New Web Developer post

The 3 Best Questions to Ask Your New Web Developer

Your business is your baby and it is going to take a lot of love and care to grow – including a well built and managed website. That is why you should ask these three questions before hiring a web developer.

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This is the Difference Between Web Designers and Developers

This is the Difference Between Web Designers and Developers

When you need web work, people talk about web designers and developers interchangeably. Same thing, right? Nope. Learn the important differences.

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