Digital Marketing Everything You Need to Get Started

Digital Marketing: Everything You Need to Get Started

My favorite digital marketing products, services, and resources to help a business build a foundation with growth in mind. It is not a replacement for consulting advice or industry research. It is exponentially better to reference this list instead of relying solely on crowdsourcing for answers on social media. Your friends are awesome, but unlike me, they …

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Why You Are The Ultimate Leader of Your Circus

Why You Are The Ultimate Leader of Your Circus

Technology Management for Non-Technical People Imagine you are a plate spinner. You’ve got three sticks in the air, and right at this moment, someone is quickly shoving another right in front of your nose for you to grab. You grab hold of it quickly. But, once you do, everything starts wobbling. Your plates are going …

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Escape from Business Candy Land

How to Escape the Pitfalls of Business Candy Land

Princess Lolly, Lord Licorice, Chocolate slides, and gumdrop trees. Deliciously enticing, the game of Candy Land is easy to get lost in and hard to escape. Sounds a lot like business, right? But instead of delicious chocolate slides and gumdrop trees, there are email marketing products and flashing website templates begging you to click “buy.”The …

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This Is Why Authenticity Attracts More Customers

This Is Why Authenticity Attracts More Customers

Be authentic. These two words feel so loaded and overused in the business lexicon business owners don’t know what it means anymore. Too many so-called business gurus claim to know what authenticity is all about. They promise that once you find your “authentic self” your business will blossom like cherry trees in spring. The idea …

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Be A Tech Leader Even If You're Not Technical

Why You Need To Be A Tech Leader Even If You’re Not Technical

When I say you’re a tech leader, I can practically hear the chills running down your spine. Yep, you’ve heard it before or even thought it yourself “Technology is for geeks, nerds, and men.” That’s not me, you say. I have no interest in it. I have news for you…YOU. ARE. WRONG. At best, staying …

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This is the Most Critical Website Update

This is the Most Critical Website Update

Website not working for your business? Tired of broken links and inefficiencies? Did you get some important customer feedback? Regardless of the reason, you’ve decided to overhaul your website. If you are a new business owner or you just created your first website, this might be hard to believe, but it’s true. When you reach …

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Look At Your Website Like Your Ideal Customer

How To Look At Your Website Like Your Ideal Customer

Let’s be honest.  It’s easy to fall in love with your website when it’s YOUR website. You put a lot of thought, time and effort into it and seeing the final product is like seeing your child for the first time. You fall in love. Unfortunately, you aren’t the person who has to love your …

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What No One Tells You About Website Ownership

What No One Tells You About Website Ownership

Your website is the cornerstone of your business. Looking at website ownership ensures you’re protecting your investment.  As a small business owner, you cannot do your job alone.  But that doesn’t mean completely handing the reigns over to your tech guru. Although you are a subject matter expert, you will need to enlist help to …

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3 Best Questions to Ask Your New Web Developer

The 3 Best Questions to Ask Your New Web Developer

Your business is your baby and it is going to take a lot of love and care to grow – including a well built and managed website. That is why you should ask these three questions before hiring a web developer. Giving birth to a business is a lot like giving birth to a baby. …

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Differences Between Web Designers and Developers

This is the Difference Between Web Designers and Developers

When you need web work, people talk about web designers and developers interchangeably. Same thing, right? Nope. Learn the important differences. OK. Wait. Don’t freak out. We’ll talk about the differences so you know what to look for. What does a Web Designer do? Web designers create the look and feel of a website. Think …

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