What is a CFO and Why Do I Need One?

What is a CFO? Why Do I Need One?

I asked my colleague Gail Bendert to provide some insights into the different financial roles needed to support small businesses. Please reach out to Gail for more information. Many clients ask, “what is a CFO”? If you haven’t worked in senior management for a corporation, this may be a term that you don’t understand. According …

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How To Be Proud of Your Power

How To Be Proud of Your Power

Power carries a heavy weight, often eliciting a negative response. When we think of power, we think strong — like brute force strong. Or of global leaders, placed on pedestals, impossibly out of reach. Power isn’t always characterized as something to feel proud of, unless you’re Mr. Burns from the Simpsons. Right? And, if you …

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How Email Automation Nurtures a Healthy Sales Pipeline

This is How Email Automation Nurtures a Healthy Sales Pipeline

Why you should take advantage of email automation On any given day as a small business owner you have to do a million different tasks to keep the business moving forward, your clients happy and on top of all that you need to keep that sales pipeline healthy. It’s overwhelming. Sometimes it’s hard to figure …

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Look At Your Website Like Your Ideal Customer

How To Look At Your Website Like Your Ideal Customer

Let’s be honest.  It’s easy to fall in love with your website when it’s YOUR website. You put a lot of thought, time and effort into it and seeing the final product is like seeing your child for the first time. You fall in love. Unfortunately, you aren’t the person who has to love your …

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What No One Tells You About Website Ownership

What No One Tells You About Website Ownership

Your website is the cornerstone of your business. Looking at website ownership ensures you’re protecting your investment.  As a small business owner, you cannot do your job alone.  But that doesn’t mean completely handing the reigns over to your tech guru. Although you are a subject matter expert, you will need to enlist help to …

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Improve Your Relationship With Your Web Developer

How To Improve Your Relationship With Your Web Developer

A relationship with your web developer is a lot like your relationship with your hairdresser or beautician. You trust their talents, but in reality, you have to live with the final product. Therefore, it is you who should be in charge of what takes place. As a business owner, you need to take control of …

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3 Questions to Ask When Hiring a Web Developer

3 Questions to Ask When Hiring a Web Developer

Hiring a web developer is one of the most important decisions you will make for your business. Sure your wallet makes a lot of decisions for you, like what size latte you’re going to order today or whether or not you will buy that bag you have been eyeing. While this is all well and …

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3 Best Questions to Ask Your New Web Developer

The 3 Best Questions to Ask Your New Web Developer

Your business is your baby and it is going to take a lot of love and care to grow – including a well built and managed website. That is why you should ask these three questions before hiring a web developer. Giving birth to a business is a lot like giving birth to a baby. …

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Differences Between Web Designers and Developers

This is the Difference Between Web Designers and Developers

When you need web work, people talk about web designers and developers interchangeably. Same thing, right? Nope. Learn the important differences. OK. Wait. Don’t freak out. We’ll talk about the differences so you know what to look for. What does a Web Designer do? Web designers create the look and feel of a website. Think …

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Does Your Website Have These Calls-to-Action?

Does Your Website Have These Powerful Calls-to-Action?

Your Website is a Roadmap Small business websites are a roadmap – and you, the business owner, are guiding your customers on a path to ultimately convert a web visitor into a paying customer. How you guide your customers matters. Make it as easy as possible for people to understand what your business does, its …

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