Explode Your Service Business With Effective and Efficient Marketing
Stop throwing everything against the wall.
Sneak peek of what's inside the Strategic Marketing Membership.
Our online marketing group provides all the support you need to grow your business beyond your wildest dreams
Are you throwing everything against the wall to market your business?
... Tired of 2 AM 'YouTube University' sessions and chasing so-called 'hot trends' that NEVER Seem.To.Work?
Enter the Strategic Marketing Membership.
We only talk about marketing that works. And we help you build a plan you will actually do.
Plus... all the goodies you expect from an online marketing community: support for your burning marketing questions, an extensive library of marketing classes, and live calls with marketing expert Jen McFarland.
Look. If you want to increase your reach, convert more leads, and streamline your operations, you're in the RIGHT PLACE.
😀
Instant Marketing Expert Access
Jen makes marketing both manageable and accessible during training, Q&A sessions, and in our exclusive online community
🤩
Live Training + Extensive Library
Live monthly events from industry experts. Plus, access our extensive library of ebooks, audio lessons, and interactive videos
🚀
Your Questions... Answered!
Myth-busting, tactical advice, automation questions ... bring your questions and concerns. Absolutely no stupid questions here. Just sound marketing advice
💪
Active Member Community
In addition to member support during training events, we also offer a community forum where you can post wins, ask for feedback, and network with other business owners
Online Marketing Group Testimonials
“
Jen is the best combination of business operations strategist, badass tech fairy, and common sense, authentic marketing coach. Her content is fun and clear; best of all, it actually makes a difference to your bottom line.
Laura Rowe
Empath Mentor
“
I was averaging the third page of Google consistently before Jen's mentorship. You better believe I'm on that first page now. My inbox is full of like-minded individuals who value my artistic product.
Nick Mendez
Photographer
A snapshot of what's inside the Strategic Marketing Membership.
What's inside?
Our marketing community offers a unique blend of live and recorded sessions to help you every step of your marketing journey. Here's a snapshot of what you'll find inside:
Client-Attracting Websites
Amazing Landing Pages
Compelling Calls-to-Action
Review Your Website from Your Customer's Perspective
Lead Generation
Craft Your Elevator Pitch
Unique Value Propositions
Research Your Target Market
Google Business Profile for Lead Generation
Attract Your Best Leads
Social Media Marketing
Marketing without Social Media
Social Media Planning
Social Media Hooks & Captions
50+ Social Media Canva Templates
Content Marketing
Customer-Attracting Course Topics
Headlines that Delight
Email Offers that Stand Out
Content Repurposing
Profitable AI
Getting Started with Generative AI
Advanced AI Marketing Prompts
Marketing Strategy
SMART Marketing Strategy
Create a Marketing Strategy that Supports Your Business Goals
Seasonal Marketing Strategies
Meet Jen McFarland, Marketer
Jen McFarland, Marketer, Founder, Women Conquer Business
Welcome, friend. I’m here to help you.
Do you need to untangle the marketing mess?
It can be scary to admit that things aren’t working in your business, especially if the people around you aren’t supportive.
And let's face it, most marketers aren't helpful or supportive.
The Strategic Marketing Membership exists so we can puzzle out the problems together, create marketing strategies that work for your unique needs, and find the tools you need to retake ownership of your enterprise.
With over 25 years of marketing, business process improvement, and executive experience, Jen brings a special blend of savvy and expertise to grow your business.
It's all about connection.
Let's get to know each other. If you bring questions and concerns, and I’ll bring empathetic, compassionate answers and expertise.
This membership is a safe space for business owners to get help with ANYTHING that’s holding them back. It’s a haven for visionaries who’ve been dismissed or disrespected, overcharged or underserved, and are searching for better support. It’s a sanctuary for entrepreneurs who’ve been buried under mountains of can’ts, shouldn’ts, and don’ts.
You can do it. I'm here to help.
Frequently Asked Questions
Who is this membership for?
Our sole purpose in building this group is to help service businesses grow using sustainable, ethical marketing strategies. We want you to boost sales and visibility NOW, while building a strong foundation for the future.
Service-based businesses Marketing is a broad, multi-disciplinary practice. We are zeroing in on helping coaches, consultants, healers, mentors, photographers, and other service-based businesses.
Visionaries + action-takers Our passion is helping visionaries who’ve been dismissed or disrespected, overcharged or underserved, searching for better support. BUT you have to be willing to peek down from the clouds and try. Even the smallest steps can make a big difference when it comes to visibility.
Business builders We teach data-informed, results-oriented marketing strategies and tactics. I'm NOT a one-trick pony or sleazy bro marketer. We all want to grow. This group is for serious business builders who know sustainable growth takes time and effort.
Who this is NOT for?
We've created an environment in which diverse individuals can collaborate and interact in a positive and affirming way. Examples of behavior that contributes to creating this sort of environment include: - Using welcoming and inclusive language - Being respectful of differing viewpoints and experiences - Gracefully accepting constructive criticism - Focusing on what is best for the overall community - Showing empathy towards other community members
If you're not cool with this, we're not the group for you.
Information Collectors Our courses are short, with weekly events so you can implement the strategies and ask questions. We're here for action-takers (no matter how imperfect!), not the download and dash crowd.
Get-Rich-Quick, Sleazy Bro Marketing Tactics We aren't offering any get rich quick schemes. You can find that for free all over the Internet (not recommended).
One-Trick Ponies I'm a professional marketer with a depth and breadth of knowledge. You are not learning one 'right way' based one person's experience. Rather, you're benefiting from 20+ years of marketing experience (in-house and consulting). Sometimes answers are complicated — and I'll guide you through the complexity.
What marketing topic(s) are covered live and in the training library?
We cover marketing topics relevant to service-based businesses (coaches, consultants, mentors, accountants, photographers, etc.). We don't cover product marketing as promoting food, beverages, books, etc. can be (and often is) much different.
You can find all class recordings and upcoming classes on our courses page.
We also have an exclusive member library of marketing content including:
Interviews with business leaders Business mini-courses Content Marketing Digital Marketing Podcasting Social Media Websites
What level of support will I receive from the membership or its leaders?
Everything is taught by our founder, Jen McFarland. You will have direct access to her.
How often will I receive new content or training materials?
We issue new content twice each month:
Mini-training + work time to create social media and blogging content (we call these marketing shortcuts)
Marketing training on core topics to get more leads, automate your business, and boost visibility
Will I have access to the membership's community or forums?
Yes. The community/forum is built into our platform.
You can ask questions, send messages regarding individual courses, or communicate and network with each other. We don’t do Facebook or LinkedIn groups.
We practice what we teach. We want you engaged in business building, not surfing social.
Are there any prerequisites or requirements for joining the membership?
This membership is for business owners interested in ethically marketing their business.
How much does the membership cost?
The price is $47/mo. or $470/year. We anticipate we will increase the price in the coming months.
Can I pay for the membership on a monthly basis or do I have to pay for the full year upfront?
Both options are available. Our introductory price is $47/mo. or $470/year.
What is the membership's cancellation policy?
When you join the Strategic Marketing Membership you are fully protected by our 100% Satisfaction Guarantee. If you don't feel like you've received value and you decide you want to cancel any time within the next 30 days, just let us know and we'll send you a prompt refund. No hassles, headaches or hoops to jump through.
We're confident that you'll find the Strategic Marketing Membership useful, and we won't make you beg or invoke any silly rules or conditions - if you're not satisfied within your first 30 days then we'll refund you without any fuss. Oh, and we’ve heard about people who won’t let you back into a membership if you leave. That sounds dumb. Come and go as you like.
Is there a trial period or money-back guarantee?
We're confident that you'll find the Strategic Marketing Membership useful, and we won't make you beg or invoke any silly rules or conditions - if you're not satisfied within your first 30 days then we'll refund you without any fuss.
What kind of results have previous members achieved from the membership?
This is a new initiative.
We've received great feedback from everyone who's attended events or taken our courses. Testimonials are from clients, community members, or people who've taken courses.
