Your Website is a Roadmap
Small business websites are a roadmap – and you, the business owner, are guiding your customers on a path to ultimately convert a web visitor into a paying customer.
Protect Your Biggest Asset: Your Website
Learn why it's critical and protect your business with this checklist. You'll also get access to our Free Business Growth Accelerator.
How you guide your customers matters.
Make it as easy as possible for people to understand what your business does, its successes, services, and how to reach you.
Think of ‘calls to action’ as points of interest on your website to draw attention to your offerings. Make it attractive and relevant to your customers so they are more likely to click.
Calls to Action Every Website Should Include
1. Phone number
If your homepage doesn’t include a phone number – and an easy way for people to call you (especially when viewing your site on a mobile phone) – then how do you expect people to contact you? Many people will be viewing your website from their smartphone – take advantage of it!
2. Email address
Is your email address buried in the footer? Do you have your email address on your website? It’s all about making it easy for people to reach you.
3. Social media
you work hard curating and cultivating customer relationships on social media. Make sure to include people who find your website first. Include links to social media accounts and encourage people to follow you online!
4. Beyond the homepage
Do you have any calls-to-action on pages other than your homepage? Case studies? Customer profiles? White papers? You never know where/how people will land on your website – a good website will always lead people back to your business, services, and contact information.
Check out the infographic below for a few statistics to support the need for calls-to-action.
Ready to learn more about digital marketing essentials? Check out Jen’s Picks — my free (no email required) list to help you get what you need to get your business going.
In addition to solving hairy marketing operations problems, I host one of the best business podcasts for women, the Women Conquer Business podcast, which provides actionable strategies, business how-to’s, and real-world advice from subject matter experts and entrepreneurs to help you grow, nurture, and sustain your business. But if you want the REAL story, I am an uber-nerd who loves dad jokes, building seamless systems, and helping leaders find more joy in their work.