If you're running a small business, you know financial ebbs and flows can be calm or downright treacherous ... but it all depends on one thing.
Once you master this, you escape the cold, washing machine waves of the Oregon Coast 🌊 and enter the calm, warm waters of Hawaii 🏄♀️.
It's simple, not easy.
But, after 20+ years in marketing, I can tell you, hands-down the single most important thing you need to have is:
Discipline Helps You Learn
Here's why discipline is the most important muscle you need to build for being effective and successful in business in general ... and marketing in particular.
If you're consistently checking finances, you have your finger on the pulse of the health of your operations and sales.
It takes discipline to check even when you know things aren't great.
AMIRITE?
I'm working with a new client on their strategy, messaging, and SEO.
The first muscle we're building? Discipline.
Discipline means talking about offerings every day. In public.
You don't have to hit people over the head with sales. Think of it as a conversation.
Why? Because if it hasn't been happening, much of what you know about the audience is theory.
Then, you have to pay attention to the response.
Want to grow your audience and increase your sales? It comes from getting your reps in, then following up with reporting, tracking, and adjusting.
Discipline means you're not only consistent (whether it's ads, reels, blogs, networking, CTAs, etc.) and patient (give it time, avoid trend-hopping), but you also have the fortitude to stay on message even if it means repeating yourself over ... and over ... and over again.
It means showing up even when it's hard.
It means making time because something is better than nothing.
Remember: it's a marathon, not a sprint.
Now go get your marketing workout in.
