Hello, Friend! Welcome to the new Women Conquer Business website.
Whether you're a new, first-time visitor, or a long-time subscriber checking out our new digs, I'm so glad you're here.
Why the New Website?
A few reasons:
- The long-term goal for this brand (Women Conquer Business) is to transform into a publication with marketing commentary, podcasts, etc.
- I wanted to enhance the reading experience (for you) and the creation and collaboration experience (for me)
- It was time for me to streamline my systems (AKA walk my talk)
You will find this website incredibly fast. It's using newer technology than WordPress. The code is extremely lean.
It's created using Ghost and hosted on Ghost (Pro).
If you haven't heard of Ghost, I totally understand (it's only used by 0.1% of all the websites). BUT it's likely you've seen it. For example, Buffer, Unsplash, and Airtable use Ghost.
Free Subscriber Benefits
💌 The Marketing Missive
By subscribing to this website, you're signing up for a Sunday morning weekly newsletter called the Marketing Missive.
If you've been a long-time subscriber, you may be thinking WHOA NELLY 🐴, that's a lot of emails from you considering you've been known to go radio silent for months.
Yeah, that's stopping now.
My pledge to you is to continue to provide a well-planned newsletter that offers immense value to small business owners looking to market their businesses.
With a side of sass, and, because this is a business, links to upcoming events, podcast episodes, blogs, and offers.
What I will not do is email you every day. My competitors do this and I find it annoying, invasive, and ineffective.
Yes, they stay top of mind.
AND, people tune it out (because you're busy and the emails aren't that interesting).
That's not the top-of-mind space I want to be in.
I want you to be excited to get the newsletter and have it be the first thing you read Monday morning (or Sunday morning, if you're like me, and sneak a peek at work emails on the weekend).
⚙️ Exclusive Subscriber Content
Historically, subscribers came in via an ebook, which granted access to my MemberVault platform and the entire ebook library, the Automation Station, which includes:
- Three Keys to Reach Your Goals
- Website Ownership Checklist
- Marketing Starter Kit
- Social Media Detox 7-Day Reflective Journal
Ultimate Podcast Planning Checklist(Ultimate Podcast Planning Checklist is now a full course offered exclusively on our membership site)
You still have access to all of it. On this website, under Articles, Subscribers Only.
Blog Comments and Reactions
Handling blog comment spam is a nightmare. Yes, even with Akismet.
I eliminated the problem by adding custom comments and limiting access to subscribers.
As a subscriber, you are free to comment to your heart's content. And we will use moderation tools to keep it professional and spam-free.
How to Log In
There's a Sign In link at the bottom of each web page.
Click sign in. A sign in window will open.
Enter your subscriber email address and click Continue.
Then, another window will open, letting you know a link has been sent to that email address for you to log in.
I love this because you don't need to remember (or save!) a password.
You'll receive an email from Women Conquer Business® with a button and a link for you to use to log in to the website.
After you click the "Sign in to Women Conquer Business®" button, you are redirected to the homepage of the website.
A success banner will appear briefly in the upper right-hand corner, and if you scroll to the bottom of the page, you'll see your email address and a link to go to your account.
This means you are logged in and can access subscriber content, comment, and react to posts.
Chances are, you'll go on about your business.
But, on the off chance you click on "Go to your account," you will be taken to, you guessed it, your account.
There's not much there.
You will see your membership level (free subscriber or paid member). And, if you're a free subscriber, you'll see a link to become a paying member.
Paid Memberships
This was one of the big drivers for switching to Ghost.
A simple, built-in way for people to support the work with a paid membership.
As of this writing (April 2022) there's relatively little difference between being a Free Subscriber or a Paid Member.
Free Subscriber
- Access to all public content
- Weekly Marketing Missive Newsletter
- Access to Subscriber-Only content
- Comment and react to all blog posts
Paid Member ($5/mo. or $50/yr.)
- Support well-researched marketing commentary
- Defray podcasting and publication costs
- Access to all public content
- Access to Subscriber-Only content
- Weekly Marketing Missive Newsletter
- Comment and react to all blog posts
This could change relatively soon, but as of this writing, paid members are supporting independent marketing commentary to defray our business costs.
However, having this capability opens the door to memberships with varying degrees of access to me, bonus content, or even bonus podcasts.
If you have thoughts about what you would like to see, please let me know.
A Note About Affiliates
OK, here's the deal.
I make a living recommending software to people. And everyone wants to know what I use.
So, I've created a web page called Fave Tools that includes all of my favorite things.
On that page, you will find affiliate links. And on that page it is clearly marked that it has affiliate links.
On podcast pages, Shelley and I have affiliate links to Captivate and Streamyard. And, we may share an affiliate link there from time to time. Again, clearly marked. Advertising, affiliates, and sponsorships are part of podcasting. (I would feel differently if it were a private podcast.)
HOWEVER...
You won't find affiliate links in the blog articles.
Why? Part of it is ethics.
Personally, I don't want to cheapen my writing by having anyone think I'm only writing to shill for someone else.
The other part is as we grow as a publication, I need to demarcate our lane.
Because I can be critical of platforms (e.g., ClickFunnels, Digital First AI) I think that I (and anyone else contributing) need to steer clear of any perceptions that our thoughts are being swayed because we're getting paid pennies as an affiliate.
Your trust is worth more to me than an affiliate payout.
💙 Thank You
If you made it this far, you're probably my mom. In which case, I'd really like you to get your knee checked, and I hope your cold is better.
Seriously, some of you have been on this ride with me for a long time. And I'm starting to hit my stride.
Thank you 💙💙💙 for being here and supporting me.
If there's anything I can do for you, please do reach out.
