Podcasts are an excellent way to communicate with your customers and potential clients. Hosting a show can provide valuable content for current prospective customers that is entertaining and informative.
Podcasts offer businesses a unique opportunity to connect with their audience- they can be more personal than traditional advertising methods such as TV commercials or print ads.
Trusted Marketing Advice
SIGN UPCarefully Planned Podcasts Boost Your SEO Efforts
Podcasts allow companies to put their content front and center on search engines like Google or Bing, boosting brand visibility and driving traffic back to your website. The more people that can find you online, the greater their chance of converting into customers.
Podcasting allows your business to become easily accessible by listeners who may not physically visit a store location during normal hours.
With podcast downloads averaging around 24 minutes, there’s plenty of time for businesses like yours to reach out with valuable information about products or services, essentially turning listeners into potential customers.
Social Media Marketing, Podcast Directories, and other SEO Tips:
- Add your podcast to podcast directories like Google Podcasts, Spotify, and Apple Podcasts (podcast hosting services like Captivate or Buzzsprout will do this for you)
- Discuss SEO-relevant topics your listeners are likely to search for (or be curious about) use Moz’s free SEO tools blog post to find a free/easy tool to guide your research
- Include episodes to your website, including a podcast player and at least 1,000 words (or the transcript), including your keywords
- Share your show on social media
Driving interest in your show using SEO will also help you with the second benefit, driving more people to your website.
Marketing Strategies Can Include Increasing Website Content And Traffic
Podcasts are a great way to bring in traffic and increase your site content, along with written blog posts, videos, infographics, etc., to attract the attention of potential customers.
They’re also excellent for keeping current customers engaged through new podcast series they may find interesting or valuable.
Podcasts can increase web traffic through podcast downloads and sharing of podcast episodes, as well as referral links embedded within the podcast itself or in blog posts about that particular podcast episode.
Online Marketing to Increase Web Content and Traffic:
- Create great content: this is the first step of any content marketing strategy. Make sure it sounds great and discusses current issues important to your customers.
- Make it easy for people to share: add share buttons, graphics, and photos. When other people share your work, it naturally drives traffic to your site.
- Add your web content to services like Quuu Promote or Missinglettr Curate to get more visibility and social shares outside of your immediate network to drive more traffic to your site.
Use Your Podcast to Build Brand Partnerships
A podcast can help you connect with other brands that align with your own, allowing you to work together on a project or product.
For instance, if your podcast is about yoga and meditation products for women in their 30s, it would be easy to contact other companies that provide yoga products or offer discounts on yoga classes.
A partnership is a mutually beneficial situation that would give you access to their listeners and expand your business’ reach while allowing them to gain exposure in return.
Podcasting Puts You Among Industry Experts and Raises Brand Recognition and Awareness
Podcasts are a great way to get your brand’s name out there and increase the number of people who know about it.
When weekly podcast listeners find a podcast they love, they tend to be loyal fans for life — meaning that every time an episode is released, these devoted many listeners will check in with your show. Studies have shown that more than half of all Americans have listened to at least one podcast.
This means you’re hitting two birds with one stone: You get new customers from people just hearing about or discovering your company through the podcast, AND you get repeat business from past clients.
Not only does this help boost overall sales, but it also helps keep current customers coming back repeatedly because they feel invested in what happens next after listening each week or month.
Podcasting builds a sense of community around your business and brand, which is excellent for both small business owners and larger companies. For example, both Dunkin Donuts and the New York Times have podcast series you can subscribe to to get fresh news updates delivered right to your phone each week or day.
Podcast Marketing Builds Strong Relationships with Current Clients & Partners
Podcasting helps you build a stronger relationship with your current clients. Podcast listeners feel like they know the podcast host personally, making it easier to form an emotional connection between them and your brand/business.
These relationships go a long way in ensuring future business with these podcast listeners.
A podcast listener will return to your website, call you up or buy from you again once they have built a relationship with your brand on the podcast.
It’s Convenient for Podcast Listeners
With podcasting, you don’t need to worry that your audience is so busy they can’t listen. The great thing about it is that listeners control when and where podcasts will be consumed, whether at work or driving home from a long day.
If someone subscribes to your podcast feed through their device’s app, all-new episodes will automatically download onto that device.
It makes consuming content much quicker than searching via keywords online, which might take hours before finding what we’re looking for.
These types of searches often leave us frustrated by how many irrelevant pages come up under “Podcast,” and our time is wasted scrolling through websites full of irrelevant content.
Lower Marketing Expenses than Traditional Marketing Channels
Podcasts are free to produce, distribute and promote.
Therefore podcasting allows for efficient cost-cutting when compared to traditional marketing strategies like print ads or television commercials. The podcast’s audience is already primed to be interested in your business, so marketing expenses are far lower.
You can get started podcasting today with just a few simple tools (many of which you probably already have). For instance, a great starter microphone is around $50, giving excellent sound regardless of where people listen from. Hosting platforms like Captivate and Buzzsprout offer great services (depending on your needs) and cost as little as $12/month.
Furthermore, podcasting has a vibrant community of listeners who drive for significant events such as live performances, sales, or conferences. People love learning about the latest trends in their favorite niche through podcasts, so they’re undoubtedly looking forward to your next big event.
Create Content that Builds Business Credibility and Trust
Podcasts are also an excellent way for business owners to establish their credibility and create trust with podcast listeners who will be loyal subscribers of our podcast feed.
A great podcast is different from traditional forms of advertising because it doesn’t feel like an ad; rather, it feels more natural and conversational, making the listener want to learn more about the podcast host and their business.
Conclusion: Is It Time to Start a Podcast Channel for Your Business?
Podcasting is an excellent marketing tool that can provide various benefits for your business. It helps you to carefully plan and produce high-quality content that boosts your SEO efforts, raises brand awareness and recognition, and builds strong relationships with current clients and partners.
Also, podcasting is convenient for listeners and relatively inexpensive compared to traditional marketing channels. And many companies are starting to see the benefits of podcasting medium. If you’re not quite sure what this means, don’t worry. We can help get your head around it all and assist you in setting up a plan that will drive more leads for your business.
Our course, The Ultimate Podcast Planning Checklist, is a good starting point for planning your podcast, which includes videos and a 30+ value-packed page workbook.
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