Do you want to grow your business?
If so, podcasting might be a great way for you to do it. Podcasts are a powerful marketing tool that can help grow your brand and increase your exposure.
Whether you’re new to the podcasting world or an experienced podcaster, podcasting is worth exploring to promote your company’s products and services. This blog post will cover seven ways to use a podcast to grow your business.
Position Yourself as an Expert to Build Trust in Your Business
Positioning yourself as an expert in your podcast is the best way to build trust with your audience. Your podcast will show you know what you are talking about, which goes a long way regarding brand positioning and the credibility of the information being given out.
To position yourself as an expert, ask questions throughout the podcast so listeners can get their questions answered. Keep the podcast informative and educational without being too promotional or salesy.
A great way Mike Andes found success with his Augusta Lawn Care Services company was through creating original audio content on his podcast and YouTube.
Trusted Marketing Advice
SIGN UPGenerate Traffic to Your Website
Podcasts are a great way to generate traffic back to your website. With podcasting, you can share your website link in the show notes.
Sharing your website link and keywords related to your business is excellent for SEO (search engine optimization) AKA getting found on Google. When people subscribe to your podcast, they will download every episode and see that your website or blog URL appears in each one.
You also gain authority by podcasting because it shows Google that you are an expert on a particular topic. Be sure to add your podcast feed to Google Podcasts. The more traffic back to your site, the higher your rank, which means more potential customers.
Share links through social media like Twitter or Facebook — this will drive even more visitors to your site.
You can provide discounts listeners can use on your online store. Or, ask your listeners for their input and feedback on a new feature or product you’ve added to the site. Doing this will allow you to drive more traffic to your website and potentially increase conversions and sales.
Blog + Podcast = Customers (It’s not *quite* that simple, but…)
Blogs are a great way to recap your podcast and share your podcast with a larger audience. People who listen to podcasts are often interested in the topic covered by that podcast, so they will be more likely to read about it on your blog afterward.
Your readers can comment on posts related to podcast episodes, which helps make them feel like part of an online community (which is why many podcasters drive listenership through their blogs).
You can also use guest bloggers for specific topics or books discussed on your podcast; this gives you another way to engage visitors between podcast releases.
Sponsorships: They Generate Money Two-Fold
As your podcast grows, other brands and businesses will want to partner with you to promote their products or services. Sponsorships are an excellent way for podcast creators to generate revenue quickly because they take little time and effort on your part while still generating money two-fold.
Once you have an established podcast, it is easy to ask businesses if they would like to be one of your sponsors.
As long as what they offer appeals to your listeners, there should not be any problems lining up a deal. This method works best when partnering with local companies who know who regularly listen, so don’t rule out opportunities stemming from small businesses.
The key here is finding brands that fit into whatever niche market appeals most to your audience. If your podcast is about cooking, don’t try and sell a weight loss product. Make sure the products your audience wants to purchase appeal directly to them so they will be more inclined to buy them.
This method can generate revenue for you as long as people listen and buy. It all comes down to your hard work promoting your podcast and its product! Again, make sure that whatever deals or sponsorships you look into fit alongside your podcast topic; otherwise, it could come off as unprofessional.
Grow Your Brand’s Social Media Presence Through Podcasting
The best place to market your business is on social media. Podcasting has been a fantastic method for businesses and individuals to reach out to a larger audience online and off. It’s a great instrument that may assist you in growing your business by reaching out to a wider audience online and offline.
Social media podcasting can build relationships with customers through its interactive nature, allowing listeners to listen and participate in conversations on social media platforms like Facebook or Twitter.
A podcast can bring together people from around the world who share similar interests creating opportunities for new friendships where they could connect over common topics discussed on podcasts of interest to them, whether it’s about sports, technology, or entrepreneurship.
Discuss Current Topics, Create Real Relationships, and Build a Community
Podcasts are an excellent way for your business to build awareness.
They can be used as marketing tools, but they should also be used to discuss topics that matter most in the lives of your customers and potential clients.
Start considering podcasting ideas now so you’re ready when podcast trends start shifting toward what’s important to your target audience! An easy approach is just taking current events or things that have recently happened in popular culture and creating episodes around them. Doing this will allow you, as the podcaster, to stay relevant to the mainstream conversation while also reaching new listeners.
You can also think about podcasting as an opportunity to build your community; many people attach themselves to podcast personalities, and you effectively become their friend (which is why it’s important that they like you!)
Podcasts are typically seen as non-invasive or “lean-back” experiences, so don’t be afraid to share information. Of course, there will always be boundaries, but if done right, this could help grow your audience and keep them engaged with what you’re saying.
Interview Guests that Help Your Customers and Help You Grow Your Brand
Bringing on guest experts helps you grow your podcast and business and provides value to your listeners. Doing these interviews will help both of you get known in the industry and can lead to new opportunities for all parties involved down the road.
Another thing podcast interviews are great for is to help you grow your email list. You can have people subscribe right after the podcast or put a link in your show notes that will lead them straight to it. This way, they’ll be automatically added once they opt-in and provide their information.
Asking podcast listeners to join an online community related to the podcast topic is another effective method of growing subscribers using podcasts.
Asking questions that relate directly back to what was discussed on air keeps everyone engaged and gives the audience a place where they can interact with others about topics specifically relevant to them and provide opportunities for new podcast episodes based on feedback from viewers/listeners in these groups.
Start Today
With so many different ways to grow your business, it’s hard to know where to start.
But podcasts are the answer if you want a low-cost method that scales easily.
Podcasts are easy for people with busy schedules or attention spans on shorter leashes than their mobile devices can get in-depth information about any topic they’re interested in.
To make the most of your podcasts, you need a plan. That’s where our Ultimate Podcast Planning Checklist comes in. This comprehensive guide will help you map out each step of creating and launching your successful podcast.
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