Explore marketing articles written by Women Conquer Business Founder, Jen McFarland, along with other business professionals.
Calculate the true cost of DIY marketing vs hiring help. Use our 3 C's Framework to weigh the pros and cons of DIY, when to delegate, what to outsource, and how to scale smart.
Stop guessing. We break down 2026 marketing consultant rates, from hourly fees to fractional CMO retainers. Plus: Learn the hidden "Mistake Tax" of hiring cheap, or a digital marketing consultant who doesn't work with businesses like yours.
Stop wasting money on the wrong choice. Use the 3 C's Framework (Capacity, Complexity, Control) to decide between marketing coach vs agency for your business.
Marketing chaos? Learn the 9 signs you need to hire a marketing consultant, costs and red flags to avoid.
Feeling stuck with a coach? Learn 7 signs it’s time to fire your marketing coach with professional exit scripts to reclaim your business.
Time to put hustle culture in the rearview. Data shows slow marketing drives higher ROI. Learn to build capacity-aware marketing strategies that respect your energy and revenue.
Burnout isn't a strategy. Let's debunk 5 toxic marketing myths (from passive income to the be everywhere grind) with data-backed realities for women entrepreneurs.
Measure the ROI of marketing coaching with our framework. Includes hidden costs, realistic timelines, and when it's not worth it to invest.
From 25 years of marketing experience: red flags that signal problematic coaching. Learn what to watch for before investing in a marketing coach.
Is marketing coaching right for you? Here's 5 signs you need to hire a coach, and how to identify whether it's not right for your business growth.
Understand the difference between marketing coaching, consulting and agencies. Learn the roles so you can make the best choice for your business.
Free Marketing SOP Template: Standard Operating Procedure Examples. Streamline marketing with our free SOP templates. Ensure efficiency with marketing SOPs.
