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Marketing
Explore marketing articles written by Women Conquer Business Founder, Jen McFarland, along with other business professionals.
65 articles
What's the Difference Between Business and Marketing Goals?
When you start your business, all the marketers swoop in and tell you you need THEIR STUFF. If you're not careful, you can lose sight of your business goals or even replace your business goals with marketing goals.
How to Set Marketing Goals: A Small Business Guide
Learn how to set marketing goals to help you achieve your business goals, reach your target audience and grow your small business.
7 Ways to Leverage LinkedIn to Increase Leads and Referrals
LinkedIn is a powerful networking platform. Here's how to learn the art of connection, boost leads, and capture referrals using LinkedIn.
Privacy First Website: Why It's Important for Small Business
If you always feel like you're being watched online, you are. Here are a few things you can do to protect your business (and your customers).
Livestreaming: 10 Tips to Create Business-Building Content Consistently
The more content you create, the more chances you have to engage with your audience and grow your business. Livestreaming gets you there, quicker.
TikTok for Small Business: 6 Easy Steps for Your Video Strategy
TikTok is one of the fastest-growing social media platforms in the world. But what about TikTok for small business owners? Get strategy and content ideas.
15 Epic Social Media Trends for 2024 to Expand Your Online Business
Here are 15 social media trends that every business owner and marketer should know.