Marketing Strategy & Coaching
Marketing Strategy for Women Solopreneurs Who Are Done Guessing
You know your work. Marketing is the part that keeps sliding down the list. Women Conquer Business helps service-based solopreneurs and small teams choose the few marketing moves that bring in clients, then build them around your real capacity and budget. Based in Portland, Oregon, working with business owners everywhere.
Booking a call adds you to the newsletter. Unsubscribe anytime.
Marketing Consultant and Coach for Women Solopreneurs
The Real Problem
Sound Familiar?
You’ve been doing everything yourself: social media posts, email newsletters, website updates, Google stuff you’re not even sure is bringing in clients. You’re busy with marketing. But you’re not seeing results from marketing.
You’ve tried free webinars, online courses, even the “just post every day” advice. Maybe you even hired someone who promised the world and delivered a Canva template.
And when you do sit down to market, it feels salesy. Or there’s nothing left in the tank after a full day of client work. So it slides again, and you wonder if that makes you a bad business owner.
It doesn’t. You need fewer things, picked for your business and your capacity, and someone in your corner to keep them going. That’s where we come in.
A Marketing Partner Who Stays After The Plan Is Written
A Different Approach
Women Conquer Business isn’t an agency that disappears after handing you a strategy deck. And it’s not a course that leaves you to figure it out alone.
It’s strategic marketing support that starts where you are. Solopreneur wearing every hat? Small team with no marketing person? We build the plan and the systems around your life and your budget.
Options start at a $67 monthly membership and go up to a done-for-you marketing retainer. Here’s how it works.
Why Slow Marketing Wins
Pick two or three channels that fit your business and build on what you own: your website and your email list. In client work, owners who keep three to five hours a week for marketing usually see results turn steady after 60 to 90 days.
We help you find those channels and the relationships worth building. No AI slop, no courses, no trend-hopping.
How We Help
Services built for where you are right now
Not sure which fits? Book a free clarity call and we’ll recommend one. Or compare all six side by side.
Guidance, Templates & Community
Marketing Membership
Marketing trainings, done-for-you templates, weekly group calls, and a community of business owners who get it. New content drops every month.
Price: $67/mo · month-to-month
Best for: Solopreneurs who want structured guidance and community without the cost of private coaching.
Join the Membership →
One-on-One Strategy Sessions
Marketing Coaching
A dedicated strategist in your corner who knows your goals, budget, and bandwidth. Together, we build a marketing plan you’ll follow, then adjust it every month.
Price: $347/mo · three-month minimum
Best for: Solopreneurs and small teams who want a steady hand on their marketing, with ongoing support after a three-month start.
See How Coaching Works →
Custom Business Roadmap
Marketing Strategy
Positioning, messaging, channel selection, content systems, and a 90-day action roadmap, so your energy goes to the few things that work for your business.
Price: $1,500+ · one-time project
Best for: Solopreneurs and small teams past the startup phase who are ready to get intentional about growth.
Build Your Marketing Strategy →
Get Found by the Right People
Local SEO
Google Business Profile optimization, directory listings, schema markup, and citation management, so people in your area find you when they search for what you do. No link schemes and no ranking guarantees.
Price: $1,500+ · one-time project
Best for: Local service businesses, such as therapists, accountants, wellness practices, coaches, and consultants.
See How Local SEO Works →
Goodbye Tech Chaos
Marketing Operations Makeover
A complete audit of your current tools plus a custom roadmap to pull them into one system that runs. No more logging into six platforms to do one thing.
Price: $2,500+ · one-time project
Best for: Solopreneurs and small teams drowning in disconnected tools.
See How the Makeover Works →
Done For You
Fractional CMO
Ongoing, custom retainers for a small number of clients. Past and current retainers include strategy, content marketing (blogs and SEO), email and newsletter writing, and website updates.
Price: $1,500+/mo · 6-month minimum
Best for: Small teams and consulting firms, including firms that serve nonprofits, that need a senior marketer without hiring one full time.
See How the Fractional CMO Works →
Not sure where your marketing stands?
Find out in 10 minutes.
Take the free Solopreneur Marketing Audit Worksheet and rate yourself across five key areas. Your scores show where to focus first, so you stop spreading yourself thin.
No spam. Unsubscribe anytime. We respect your inbox.
Results
What business owners are saying
Jen has been the key to our online success
She took the time to understand our business, clients, services, and position in the market – and it made all the difference.
As a direct result of her work, our organic search referral numbers climbed. As we know, more is not necessarily better – that’s why we were thrilled at the dramatic increase in the percentage of qualified referrals. Jen has always been responsive to our needs.
We see her as a trusted advisor and adjunct member of our team. Beyond that, she is fun to work with!
Jeri Alcock, Rose City Philanthropy
Membership is Inclusive & Generous
I love EVERYTHING about Jen’s marketing group. Here’s why:
1. The information is current, relevant, and actionable.
2. Jen presents the information in an informative, visually aesthetic way that’s easy to follow.
3. Jen is super communicative. She tells you what she’s going to give you and then delivers every time.
4. Her community feels inclusive, generous, and friendly.
I want to spend my time working in my genius space. Marketing has never been something that I enjoy, but Jen makes it easy to do the things I have to do for my business, and removes all the confusion.
Susan Renee Gibson, Your Path to Peace
I found Jen’s mentorship At the right time
Her guidance not only made me a more technically and strategically-sound entrepreneur, but she helped me do this without abandoning who I am, or why I apply my craft.
In fact, after working with Jen, my business feels more aligned with my values than ever before, and my inbox is full of wonderful, like-minded individuals who value my artistic product.
And look, pure brass tacks — I was averaging the third page of Google, consistently, before Jen’s mentorship. You better believe I’m on that first page now, and rising 😉
Eliana Mendez
Humble, Clear Approach
Jen McFarland is the best combination of high-level marketing operations guidance involving leadership, empathy, knowledge-prowess, and connections.
She not only leads you but demonstrates how your leadership in your style can radically shift the future of your business and marketing in a strong positive direction.
Her humble yet clear approach gives you and your team complete confidence that you are in safe hands with the precious asset of your marketing engine.
Sunil Bhaskaran
Jen McFarland, Marketing Strategist, featured in the international documentary Click the Link Below for honest, ethical marketing expertise.
Getting started is simpler than you think
Book a Free Clarity Call
A 30-minute conversation about where your marketing is now and what to focus on next. No pitch. Booking adds you to the newsletter; unsubscribe anytime.
Get a Custom Recommendation
Based on your goals, budget, and bandwidth, you’ll hear which option fits, even when the best fit is a referral to someone else.
Start Executing Your Strategy
Walk away knowing exactly what to do, when to do it, and who’s got your back while you do it.
Your Marketing Partner
Meet Jen McFarland, MPA
Jen McFarland, MPA, is a marketing strategist and the founder of Women Conquer Business. She has spent 25 years in marketing and project management across corporate, nonprofit, and public-sector work, and has served more than 1,500 business owners since 2017.
She is the creator of the SMART Marketing Strategy, the Mistake Tax Framework, and the 3 C’s Decision Framework, structured systems designed to replace chaos with clarity.
Jen has been an expert marketing coach for Xcelerate Women, an Oregon nonprofit supporting women business owners, for more than four years. She was a founding marketing consultant for Prosper Portland’s Digital Marketing Program for seven years, and she trains small business owners through the Oregon SBDC Network.
Based in Portland, Oregon, Jen works with solopreneurs and small teams across the country. Her approach is capacity-aware, neurodivergent-informed, and built around your bandwidth. She openly rejects bro-marketing tactics like “just post more,” false urgency, and growth at the expense of your health or ethics.
Common Questions
Frequently Asked Questions
Prices start at $67 a month for the membership and $347 a month for coaching. Marketing Strategy and Local SEO start at $1,500, the Marketing Operations Makeover at $2,500, and a Fractional CMO retainer at $1,500 a month. Every engagement except the membership starts with a free clarity call, so there are no surprises.
That’s why the approach here is built on slow marketing: fewer things, done well. In client work, owners keep about three to five hours a week for marketing. For Local SEO and the Makeover, we handle the heavy lifting. The membership is self-paced.
Most marketing “help” is either too generic (courses built for everyone), too hands-off (strategy decks with no implementation support), or too short-term (a one-time social media audit). Women Conquer Business is different because we meet you where you are, build a strategy around your specific business, and stay in your corner while you execute it. If something isn’t working, we adjust, together.
If you’re running a service-based business (e.g., consulting, coaching, therapy, accounting, law, health and wellness, creative services, home services, etc.) yes. The strategies are tailored to your business, not a one-size-fits-all framework. And if we’re not the right fit during the clarity call, we’ll tell you that, and make a referral.
It depends on where you’re starting and which service you choose. Local SEO usually shows measurable improvement within 60 to 90 days. Coaching clients often feel clearer in the first month, with results building over three to six months. Let’s be honest about this: marketing that lasts takes time.
Yes. The name reflects the community this business grew out of. And the majority of our clients are women solopreneurs and business owners. But the strategies work regardless of gender, and we’ve worked with plenty of men who appreciate the approach. The only requirement is that you’re comfortable with the name and the vibe. If that’s you, you’re welcome here.
Nope. We work with solopreneurs, small teams, and businesses without a marketing person in-house. Some clients grow from solo into a team, and the support grows with them. If your “marketing department” is you plus one or two people wearing twelve hats, you’re our people.
Your marketing should work as hard as you do.
You deserve marketing that reflects everything you’ve built. That means a strategy that makes sense, systems that run, and support from someone who gets what it takes to do this on your own.
Imagine opening your inbox to leads that found you through Google. Imagine knowing what to work on this week, and why. In client work, that steadiness usually shows up after 60 to 90 days of focused effort.
30 minutes. No pitch. Just clarity.
Booking a call adds you to the newsletter. Unsubscribe anytime.