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Welcome to Women Conquer Business

A consulting firm dedicated to helping people build sustainable businesses.


Founder Jen McFarland, MPA, has over 25 years of training and executive experience in leadership, strategic project planning, and digital marketing.

Jen McFarland Women Conquer Business

Jen McFarland, MPA

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The Startup Mediums Largest Publication
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Prosper Portland Portland OR
Small Business Development Center
TiE Oregon
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What Clients Say

Jen is extremely knowledgeable about all aspects of design and implementation of what will best serve you and your business at the stage that you are at; she will honestly tell you if something won't work or doesn't make sense. I recommend working with Jen!

Sandra Hughes Life Reinvented

Sandra Hughes

Founder, Life Reinvented

Jen is amazing at figuring out what the next big, most impactful step will be. She helped me clean up messes and helped me take my business to the next level. Working with Jen is a refreshing, wildly different experience. I cannot recommend her enough! 

Allison Kinnear Voice of Her Own

Allison Kinnear

CEO, Voice of Her Own

Services

Executive Leadership

Executive leadership training  focused on gratitude, self-awareness, and collaboration. Build successful teams, retain employees, and avoid burnout.

Strategic Project Planning

Used by NASA, USAID, and other organizations where there are substantial unknowns, strategic project planning helps your organization reach its biggest goals.

Digital Marketing

Get the practical and essential steps your business needs to build a robust digital marketing foundation, including social media, and knowing when to pay for advertising.

Feeling distracted?

It's understandable given COVID-19. Take a break with this social media detox guide

Optimize Your Leadership, Focus On Your Projects & Show Up Big Online.

Jen McFarland, Foster Growth

Jen McFarland, MPA, CEO, Women Conquer Business

I talk to business owners all the time who have big ideas and even bigger frustrations when it comes to growing a business.


It could be your goals aren’t aligned with your values or your core mission.

Maybe you have a goal but are disconnected from the problem you’re solving.

I’ll tell you what I see. I see a lot of small business owners who approach their business goals like this:

I’m going to increase revenues by 25% this year … yada, yada, yada … look at my Trello board filled with tasks.

I’ve seen it in the corporate, nonprofit, and public sectors. There’s no connection between your big audacious goals and the day-to-day tasks that fill your day.

There’s a big gap between your bottom line and posting to Facebook on Tuesdays.

They say the devil’s in the details. Actually, it’s in the yada, yada, yada.

By all means do it

I see this all the time.


People overspending on shiny objects and ‘magic pills’ because they’re tired of not seeing results. That’s the fast track to bankruptcy.

Business decisions based on short-term gains without a critical eye toward the future. Ever painted yourself in a corner? Trust me, it’s painful. You only have time (and money) to do things once.

Most heartbreaking of all? People who walk away because it’s just too damn hard.

Let me tell you the truth. It might scare you a little.

No one knows your business better than you.

I help business owners work logically and intuitively from their biggest business goals to the smallest tasks, including how all of the stars need to align to reach those goals.

I’ve rescued countless ‘dead’ business initiatives and guided teams toward success. 


If you're ready to work toward your biggest business goals every single day, let’s explore that together.